LUXURY FASHION INDUSTRY. From a Marketing Perspective
Aporcaritei, Anamaria (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023053116754
https://urn.fi/URN:NBN:fi:amk-2023053116754
Tiivistelmä
The aim of this thesis was to present a complete review of luxury fashion marketing, as well as insights and methods to assist marketers navigate this ever-changing and competitive business.
This thesis was opened with an overview of the luxury fashion industry and it delved into that complicated and complex field. Following that, the thesis dived into the principles of luxury fashion marketing, with a particular emphasis on the techniques and methods that may assist marketers in creating effective campaigns that resonate with discriminating customers.
This thesis identified the key factors that contribute to successful luxury fashion marketing through an analysis of the industry through academic sources and interviews with an expert in the field.
The thesis finished with ideas for luxury fashion marketers on how to design effective campaigns that not only advertise high-quality items, but also create an emotional connection with their target audience and differentiate their brand from rivals.
As a result, it was found that luxury fashion marketing is a dynamic and demanding sector that demands an in-depth understanding of client behavior, a dedication to quality, and an ability to adapt to changing market conditions. Marketers may boost their chances of success and build captivating campaigns that appeal with luxury fashion customers by following the best practices and techniques suggested in this thesis.
This thesis was opened with an overview of the luxury fashion industry and it delved into that complicated and complex field. Following that, the thesis dived into the principles of luxury fashion marketing, with a particular emphasis on the techniques and methods that may assist marketers in creating effective campaigns that resonate with discriminating customers.
This thesis identified the key factors that contribute to successful luxury fashion marketing through an analysis of the industry through academic sources and interviews with an expert in the field.
The thesis finished with ideas for luxury fashion marketers on how to design effective campaigns that not only advertise high-quality items, but also create an emotional connection with their target audience and differentiate their brand from rivals.
As a result, it was found that luxury fashion marketing is a dynamic and demanding sector that demands an in-depth understanding of client behavior, a dedication to quality, and an ability to adapt to changing market conditions. Marketers may boost their chances of success and build captivating campaigns that appeal with luxury fashion customers by following the best practices and techniques suggested in this thesis.