Impact of restaurant online food delivery services to client satisfaction
Nguyen, Phi (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023053116844
https://urn.fi/URN:NBN:fi:amk-2023053116844
Tiivistelmä
In recent years, the restaurant business has changed a lot because of how fast online food delivery services have grown. The goal of this study was to find out how online food delivery services affect how much money restaurants make and how happy their customers are.
This study uses quantitative research to examine the relationship between online food delivery services, consumer satisfaction, and restaurant revenue. In particular, the author wants to know if these three characteristics are related to each other and the influence of each trait. Customers and restaurant owners or managers are surveyed using a cross-sectional survey method. These data will help assess the impact of online food delivery services on restaurant revenue and customer satisfaction. Actual customer feedbacks collected through the participant observation method will also be combined to provide an objective view.
Recent studies, industry articles and data related to online meal delivery platforms will be used to supplement secondary data and provide context. Combining secondary and primary information will help provide a thorough understanding of the topic and support the research's claim that it is reliable.
Hanko Sushi Restaurant (Sello branch) served as the thesis's commissioner. Hanko Sushi is widely known as Finland's biggest sushi family, as well as the largest and most recognized sushi restaurant chain in Finland, with 24 locations. The restaurant is situated inside the Mall of Sello, one of Finland's biggest and most popular shopping malls. The restaurant has recently been renovated and renamed Hanko Aasia Sello; numerous new dishes have also been introduced to the menu to fulfill the demands of consumers.
The results showed that restaurants' sales went up when they started using online food delivery services. This was mostly because customers could get to the restaurants more easily. Customers were also happier with these services because they were easy to use and offered a variety of options. Also, the use of third-party delivery sites raised questions about the quality of the food and how long it would take to get it, which could affect customer trust and happiness. This study suggests that businesses should weigh the positives and cons of working with online meal delivery services. Restaurant operators can benefit from this new trend while minimizing risks by finding the perfect combination. This will keep consumers happy and secure the restaurant's future. The research also stresses the importance of legislators and industry players working together to make the online meal delivery sector a fair and growing market. Online food delivery services will likely change customer behavior, restaurant business models, and the food and beverage industry overall, so further research is needed.
This study uses quantitative research to examine the relationship between online food delivery services, consumer satisfaction, and restaurant revenue. In particular, the author wants to know if these three characteristics are related to each other and the influence of each trait. Customers and restaurant owners or managers are surveyed using a cross-sectional survey method. These data will help assess the impact of online food delivery services on restaurant revenue and customer satisfaction. Actual customer feedbacks collected through the participant observation method will also be combined to provide an objective view.
Recent studies, industry articles and data related to online meal delivery platforms will be used to supplement secondary data and provide context. Combining secondary and primary information will help provide a thorough understanding of the topic and support the research's claim that it is reliable.
Hanko Sushi Restaurant (Sello branch) served as the thesis's commissioner. Hanko Sushi is widely known as Finland's biggest sushi family, as well as the largest and most recognized sushi restaurant chain in Finland, with 24 locations. The restaurant is situated inside the Mall of Sello, one of Finland's biggest and most popular shopping malls. The restaurant has recently been renovated and renamed Hanko Aasia Sello; numerous new dishes have also been introduced to the menu to fulfill the demands of consumers.
The results showed that restaurants' sales went up when they started using online food delivery services. This was mostly because customers could get to the restaurants more easily. Customers were also happier with these services because they were easy to use and offered a variety of options. Also, the use of third-party delivery sites raised questions about the quality of the food and how long it would take to get it, which could affect customer trust and happiness. This study suggests that businesses should weigh the positives and cons of working with online meal delivery services. Restaurant operators can benefit from this new trend while minimizing risks by finding the perfect combination. This will keep consumers happy and secure the restaurant's future. The research also stresses the importance of legislators and industry players working together to make the online meal delivery sector a fair and growing market. Online food delivery services will likely change customer behavior, restaurant business models, and the food and beverage industry overall, so further research is needed.