Research on the development strategy of air logistics at SZ Airport based on AHP
Wang, Yuting (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060421069
https://urn.fi/URN:NBN:fi:amk-2023060421069
Tiivistelmä
In the context of the development of global economic integration, air logistics has received attention from governments as well as airports. Shenzhen Airport is at the core of Guangdong-Hong Kong-Macao Greater Bay Area, with superior location advantages. And in the latest national strategic plan of Shenzhen Airport, Shenzhen Bao'an International Airport Master Plan, Shenzhen Airport is positioned as an international aviation logistics hub based on the Greater Bay Area, with aviation business serving Asia and the world, and its nationalized strategy is set to improve and become a nationalized aviation hub.
Therefore, this paper, in this context, studies how Shenzhen Airport will find its own development strategy in the next five years among the airport clusters in the highly competitive Guangdong-Hong Kong-Macao Greater Bay Area. After introducing the purpose, background and significance of the research on the development of air logistics in Shenzhen airport, the research method of this paper is proposed and the framework is sorted out. Secondly, we analyze the current situation of air logistics development in Shenzhen airport in several aspects in detail; then we analyze and summarize the development experience of other two major airports in the Bay Area to provide reference for the development of air logistics in Shenzhen airport; again, we analyze the external industry competition situation of air logistics development in Shenzhen airport by using the Polly Woot analysis; then we analyze the advantages, disadvantages, opportunities and risks of air logistics development in Shenzhen airport by using the SWOT analysis. The internal factors such as strengths, weaknesses, opportunities and risks of air logistics development in Shenzhen airport are analyzed by SWOT analysis, and then AHP analysis is conducted based on the results of SWOT analysis as a guideline layer, and then strategic positioning and strategic development plan are proposed. It is proposed that if Shenzhen Airport wants to win its own development advantage in the competitive airport cluster in the Greater Bay Area, it must make efforts in deepening the advantages of multimodal transportation, integrated airport development, organic integration with industry, deep construction of intelligent airport, expanding the scope of logistics services using its own advantages to play a passenger transport and complementing the shortcomings of the airport's cargo. The final summary.
Therefore, this paper, in this context, studies how Shenzhen Airport will find its own development strategy in the next five years among the airport clusters in the highly competitive Guangdong-Hong Kong-Macao Greater Bay Area. After introducing the purpose, background and significance of the research on the development of air logistics in Shenzhen airport, the research method of this paper is proposed and the framework is sorted out. Secondly, we analyze the current situation of air logistics development in Shenzhen airport in several aspects in detail; then we analyze and summarize the development experience of other two major airports in the Bay Area to provide reference for the development of air logistics in Shenzhen airport; again, we analyze the external industry competition situation of air logistics development in Shenzhen airport by using the Polly Woot analysis; then we analyze the advantages, disadvantages, opportunities and risks of air logistics development in Shenzhen airport by using the SWOT analysis. The internal factors such as strengths, weaknesses, opportunities and risks of air logistics development in Shenzhen airport are analyzed by SWOT analysis, and then AHP analysis is conducted based on the results of SWOT analysis as a guideline layer, and then strategic positioning and strategic development plan are proposed. It is proposed that if Shenzhen Airport wants to win its own development advantage in the competitive airport cluster in the Greater Bay Area, it must make efforts in deepening the advantages of multimodal transportation, integrated airport development, organic integration with industry, deep construction of intelligent airport, expanding the scope of logistics services using its own advantages to play a passenger transport and complementing the shortcomings of the airport's cargo. The final summary.