Research on the development strategy of Chengdu Air Cargo Company

Abstract

At present, the world economy is in a stage of high-quality development, the world economy is gradually integrated, the negative impact of the epidemic has been well controlled, and the world air cargo market has ushered in many development opportunities. The development of air cargo companies faces many opportunities and challenges. How to maintain sustainable development and gain more profits in the process of operation is an urgent task for the development of air cargo companies. If Chengdu Air Cargo Company can seize the development opportunity according to its own advantages, it will be full of vitality in the future. Under the new international development pattern, how to make use of its own advantages to further enhance its competitiveness and promote the development of air cargo business has become an urgent problem to be solved.

Through SWOT analysis, this paper analyzes the advantages, disadvantages, opportunities and challenges of Chengdu Air Cargo Company in its future development under macro conditions. The fuzzy comprehensive evaluation method is used to evaluate the internal factors that affect the service quality of Chengdu Air Cargo Company. Combining the two analysis methods, the service quality and operating status of Chengdu Air Cargo Company are analyzed, so as to formulate sustainable development strategy to enhance its comprehensive competitiveness. Therefore, this paper from these perspectives, through a series of analysis methods, to formulate the sustainable development strategy of air cargo companies.