The Potential Impact of a Carbon Foot-print App on Product Purchasing : Studying the Degree to which the French Generation Z would Adopt an App Specialized on Carbon Footprint

Abstract

The environment, especially CO2 emission, has been a central concern for the future for years. To address this issue, experts must implement tools and techniques. This empirical study aims to deter-mine Generation Z's willingness to use an app that tracks the carbon footprint during products pur-chasing. The research aimed to explain using a deductive approach, selecting a philosophical realist perspective. The study gathered data via mixed methods questionnaire. The data collection occurred during the initial semester of the 2021 academic year, thus categorizing it as a cross-sectional study. The data was collected among 64 mostly Generation Z participants. Results showed that the partici-pants were generally showing a high level of UX satisfaction about the app idea, which could lead to adopt it for a significant cause of the century. They perceived it as an innovative solution that could help young people better understand when undertaking purchasing decision based on products’ car-bon footprint. All the results are on a scale of -2 to 2 always above 0,5, showing that these results are all positive. Further research with a larger and more diverse group of participants is recommended in order to strengthen these findings and gain further insights into innovation potential adoption to tack-le environmental challenges.