A study of leadership practices at Realweb Latvia and impact on financial results
Mestere, Kristiana (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060521204
https://urn.fi/URN:NBN:fi:amk-2023060521204
Tiivistelmä
In short, the objective of the thesis is to understand how the company’s internal management changes influenced the work environment, employee motivation, and other factors. One part of the thesis is group interviews of employees to understand all factors mentioned above, and more. In addition, I have also analysed the financial results to understand the company’s profitability and points of improvement. As a result, I have put the data together and provided the company with suggestions on how to improve both sides of the business – employee motivation and financial data.
The theoretical framework consists of a discussion about leadership. The thesis describes the best leadership models, what is a great leader and how can they be applied in the business industry. For this thesis, the main leadership style that has been discussed is the Situational Leadership Model because of its “easy-to-use” approach and adaptability to each situation. Since the model hides 4 different leadership styles, every employee was put in one of these styles, based on the analysis results.
The empirical part of this paper consists of 3 chunks of data: employee group interviews, Realweb Latvia’s financial results, and suggestions for financial data improvement. The group interviews showcased the overall company’s motivational levels, teamwork skills, and other crucial factors to the company’s success. The other batch of data was analysing the financial results from the years 2019-2021. They showcase how well has the business been doing, what can, what we can gain from the results, and what could be potential trends in the future.
Once the results were obtained and analysed, I came up with potential suggestions on how to improve multiple areas of the business, such as work environment, teamwork, and skill set improvement. All of these would help also increase employee motivation to then gain even better financial data results.
In conclusion, the Situation Leadership Model proves that all employees in Realweb Latvia have reached a high level of readiness and that employees can adapt to every situation possible. When talking about the financial results, the model helps provide correct leadership and advice on how to lead employees correctly. With a little bit of communication and skill improvement, Realweb Latvia is set to achieve amazing results in the digital marketing industry.
This bachelor thesis consists of 48 pages, 3 figures, and 8 appendices.
The theoretical framework consists of a discussion about leadership. The thesis describes the best leadership models, what is a great leader and how can they be applied in the business industry. For this thesis, the main leadership style that has been discussed is the Situational Leadership Model because of its “easy-to-use” approach and adaptability to each situation. Since the model hides 4 different leadership styles, every employee was put in one of these styles, based on the analysis results.
The empirical part of this paper consists of 3 chunks of data: employee group interviews, Realweb Latvia’s financial results, and suggestions for financial data improvement. The group interviews showcased the overall company’s motivational levels, teamwork skills, and other crucial factors to the company’s success. The other batch of data was analysing the financial results from the years 2019-2021. They showcase how well has the business been doing, what can, what we can gain from the results, and what could be potential trends in the future.
Once the results were obtained and analysed, I came up with potential suggestions on how to improve multiple areas of the business, such as work environment, teamwork, and skill set improvement. All of these would help also increase employee motivation to then gain even better financial data results.
In conclusion, the Situation Leadership Model proves that all employees in Realweb Latvia have reached a high level of readiness and that employees can adapt to every situation possible. When talking about the financial results, the model helps provide correct leadership and advice on how to lead employees correctly. With a little bit of communication and skill improvement, Realweb Latvia is set to achieve amazing results in the digital marketing industry.
This bachelor thesis consists of 48 pages, 3 figures, and 8 appendices.