A guide to starting an off-grid cabin business in Lapland, Finland.
Rönnberg, Stefan (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060421094
https://urn.fi/URN:NBN:fi:amk-2023060421094
Tiivistelmä
The purpose of this paper is to develop a guidebook to entrepreneurs interested in starting an off-grid cabin rental business in Lapland, Finland. In the context of a growing tourism sector in Lapland and a global growing trend towards sustainable tourism this guide seeks to propose a business model that exploits these trends. Lapland has a lot of potential within Europe as it is distinct from most locations, unique and sparsely populated.
The paper aims to conduct market research, build a customer profile and identify the key competitors in the area. Following the principles of the minimum viable product and adhering to the structure of the business model canvas this thesis provides a step-by step guide with all of the necessary considerations addressed to start such a business.
The findings in this paper indicate that there is a growing market and there are opportunities for an off-grid cabin rental business. This type of business does not yet exist in Lapland as presented in this model and the benefits of off-grid principles have not yet been fully exploited.
In practical terms the implications of this paper could serve policy makers, entrepreneurs, locals and any other stakeholder in the tourism industry of Lapland.
The paper aims to conduct market research, build a customer profile and identify the key competitors in the area. Following the principles of the minimum viable product and adhering to the structure of the business model canvas this thesis provides a step-by step guide with all of the necessary considerations addressed to start such a business.
The findings in this paper indicate that there is a growing market and there are opportunities for an off-grid cabin rental business. This type of business does not yet exist in Lapland as presented in this model and the benefits of off-grid principles have not yet been fully exploited.
In practical terms the implications of this paper could serve policy makers, entrepreneurs, locals and any other stakeholder in the tourism industry of Lapland.