Air Logistics Analysis of NF Airlines Based on SWOT and AHP

Abstract

With the development of the global economy, the improvement of people's consumption ability, the transformation of consumption methods, the continuous growth of demand for aviation logistics, and the continuous expansion of market size, it has become an important growth point and driving engine for regional economic development. This article aims to analyze the aviation logistics of China Southern Airlines based on the theoretical frameworks of SWOT analysis and AHP analytic hierarchy process. Analyze the current aviation logistics situation of NF Airlines by analyzing the company's strengths, weaknesses, opportunities, and threats. In this article, it will be analyzed that NF Airlines has good advantages in air transportation experience, modern logistics facilities, close cooperation relationships, and strong brand influence. However, NF Airlines still needs to address factors such as insufficient brand awareness, and the company needs to strengthen communication with the government and institutions, as well as face fierce market competition, international trade policies, and other disadvantages and threats. Then, this article will evaluate the company's performance on key factors through the Analytic Hierarchy Process (AHP), helping NF Airlines to more intuitively analyze and compare the impact of key factors on aviation logistics. The research purpose of this article is to first clearly analyze the current situation of aviation logistics of NF Airlines, and then infer and analyze ways and methods that can improve the operation of NF Airlines based on these current situations.