Analysis of factor influencing online purchase of childcare products
Danneels, Elsa; Desgaches, Thomas (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060521403
https://urn.fi/URN:NBN:fi:amk-2023060521403
Tiivistelmä
This study was developed with the aim of observing and understanding the behaviour of various online shoppers and more specifically the childcare market. The work carried out allowed several conclusions to be drawn and provided recommendations for the company Nanny Care who commissioned the work.
During this study, various research was carried out on the evolution of e-commerce, the development and the state of the online childcare market. In addition, research was also carried out into the factors influencing online shoppers and the many theories that exist around this topic as well as the marketing strategies that companies have put in place to increase their online sales.
A questionnaire was created and sent to a hundred people to compare the results with the data found in the research. The questions asked were mainly about the intentions and factors that influence consumers' purchases of chil-dren's products on the internet.
After various analyses, several conclusions were developed to determine recommendations for the Nanny Care company
During this study, various research was carried out on the evolution of e-commerce, the development and the state of the online childcare market. In addition, research was also carried out into the factors influencing online shoppers and the many theories that exist around this topic as well as the marketing strategies that companies have put in place to increase their online sales.
A questionnaire was created and sent to a hundred people to compare the results with the data found in the research. The questions asked were mainly about the intentions and factors that influence consumers' purchases of chil-dren's products on the internet.
After various analyses, several conclusions were developed to determine recommendations for the Nanny Care company