Analysis of CQ Airline under the COVID-19 epidemic Low-cost operation strategy
Li, Xuewei (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060621830
https://urn.fi/URN:NBN:fi:amk-2023060621830
Tiivistelmä
In recent years, the cost of the airline industry has been rising due to the impact of the New Crown Pneumonia epidemic. The emergence of lean operation management has effectively improved the operational efficiency and risk prevention capability of airline. China's low-cost airlines emerged late, and the maturity and perfection of low-cost competitive strategies are somewhat different from those of well-known international low-cost airlines due to the limitation of development time.
CQ Airlines has adopted a series of measures in the areas of low-cost strategy, business strategy, lean operation management and cost control, which have played a positive role in improving the company's competitiveness and financial performance. However, it is also facing the challenges of market competition and some difficulties in the implementation process. Therefore, CQ Airlines needs to continuously optimize and improve its strategies and measures in order to adapt to the changing market environment and improve the company's overall competitiveness.
The purpose of this research paper is to analyze CQ Airlines' low-cost operation strategy and its lean operation management, using CQ Airlines as an example, in an attempt to identify the reasons why CQ Airlines was able to maintain a stable financial balance under the New Crown epidemic and the contribution of CQ Airlines' lean operation management under the New Crown epidemic.
In this paper, literature research, case study and comparative analysis are used to study, and the relevant concepts and theories of airline and low cost management are introduced. Taking CQ airline which adopts low cost management as an example, this paper analyzes its operation strategy and its operation effectiveness in detail. Analyze the business data and financial data of the company, make comparative analysis of the company's performance during the COVID-19 epidemic, point out the existing problems of the company and put forward suggestions. The article extracts the profound insight from the experience of CQ airline and provides reference for the development of enterprises in the industry.
CQ Airlines has adopted a series of measures in the areas of low-cost strategy, business strategy, lean operation management and cost control, which have played a positive role in improving the company's competitiveness and financial performance. However, it is also facing the challenges of market competition and some difficulties in the implementation process. Therefore, CQ Airlines needs to continuously optimize and improve its strategies and measures in order to adapt to the changing market environment and improve the company's overall competitiveness.
The purpose of this research paper is to analyze CQ Airlines' low-cost operation strategy and its lean operation management, using CQ Airlines as an example, in an attempt to identify the reasons why CQ Airlines was able to maintain a stable financial balance under the New Crown epidemic and the contribution of CQ Airlines' lean operation management under the New Crown epidemic.
In this paper, literature research, case study and comparative analysis are used to study, and the relevant concepts and theories of airline and low cost management are introduced. Taking CQ airline which adopts low cost management as an example, this paper analyzes its operation strategy and its operation effectiveness in detail. Analyze the business data and financial data of the company, make comparative analysis of the company's performance during the COVID-19 epidemic, point out the existing problems of the company and put forward suggestions. The article extracts the profound insight from the experience of CQ airline and provides reference for the development of enterprises in the industry.