Website redesign process and user experience analysis of new website, Case: Company X
Mahat Chhetri, Dilasha (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060622135
https://urn.fi/URN:NBN:fi:amk-2023060622135
Tiivistelmä
This study focused on the website redesign process in a startup, usability evaluation on different stages of the website development. The analysis was done on how the user interacts with the company website. A good user experience can help to create a delighted customer whereas a bad user experience causes frustration among the users. The objective of the thesis is to find and develop a framework which will provide a deep understanding of the entire website redesign and launch process and focus on user experience of the new website based on usefulness, consistency, accessibility and appealing.
Whether it is a first-time visitor or a frequent visitor to your website you want your user to view the right content to the right person. The company decides to redesign the website on different grounds. Some being, to change a company’s look, make it easier for its user to get all the relevant information.
The thesis consists of two parts. The first part contains the website redesign process. metrics and analytics that led to website redesign process, test at different development stages. The second part consists of a website usability test and result analysis. In the second part, usability test techniques used is system usability scale (SUS) evaluation.
The study gives a brief introduction on the startup company IT project. The development of IT projects in different iterations. The website’s usability is considered in different development phases and the feedback at each iteration is considered in the development of the next versions.
Whether it is a first-time visitor or a frequent visitor to your website you want your user to view the right content to the right person. The company decides to redesign the website on different grounds. Some being, to change a company’s look, make it easier for its user to get all the relevant information.
The thesis consists of two parts. The first part contains the website redesign process. metrics and analytics that led to website redesign process, test at different development stages. The second part consists of a website usability test and result analysis. In the second part, usability test techniques used is system usability scale (SUS) evaluation.
The study gives a brief introduction on the startup company IT project. The development of IT projects in different iterations. The website’s usability is considered in different development phases and the feedback at each iteration is considered in the development of the next versions.