Developing the room experience. Case: Scandic Hotel Laajavuori
Nieminen, Asta (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722371
https://urn.fi/URN:NBN:fi:amk-2023060722371
Tiivistelmä
The aim of the thesis was to map out the customers room experience in Scandic Laajavuori. The thesis was development research with the purpose to point out elements to be development points in the room experience. Scandic Laajavuori was the commissioner for this thesis. Scandic Laajavuori is a SPA hotel which belong to the Scandic Group Oy hotel chain. Scandic Group Oy is the largest hotel chain in the Nordic countries.
The research was implemented by using qualitative research method. The data collection method chosen for the thesis was a survey, which is not very well known as a qualitative research method. The survey was conducted at the turn of the year 2022-2023.
The results of the survey gave a versatile understanding of the customer’s needs and expectations towards hotel room experience. In total to the survey 60 responders. The customers are looking for place where they can escape from their daily life. The bed as a core service of the hotel room was consider the most important factor of the hotel room. Besides the bed also quietness and room size were highlighted in the results.
The research was implemented by using qualitative research method. The data collection method chosen for the thesis was a survey, which is not very well known as a qualitative research method. The survey was conducted at the turn of the year 2022-2023.
The results of the survey gave a versatile understanding of the customer’s needs and expectations towards hotel room experience. In total to the survey 60 responders. The customers are looking for place where they can escape from their daily life. The bed as a core service of the hotel room was consider the most important factor of the hotel room. Besides the bed also quietness and room size were highlighted in the results.