Business plan for a company in the fashion market : Business plan for CoCo Eco Style in the fashion market
Rai, Aanchal; Banu, Mst. Shila (2023)
Rai, Aanchal
Banu, Mst. Shila
2023
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722607
https://urn.fi/URN:NBN:fi:amk-2023060722607
Tiivistelmä
Sustainability has emerged as a crucial requirement in the corporate sector and has become a significant trend due to the growing ecological awareness in society. Consumers have a rising demand for environmentally friendly solutions, and the fashion industry profoundly impacts the environment. The objective of Coco Eco Style is to fill this gap in the market by providing sustainable clothing that is manufactured and distributed in an environmentally responsible way. This business plan outlines the strategy and implementation approach for creating a sustainable fashion brand. Additionally, the plan encompasses an analysis of the challenges and opportunities associated with implementing environmentally responsible practices in the fashion industry.
The thesis statement highlights the company's emphasis on sustainability across its entire supply chain, from material sourcing to distribution. It aims to use environmentally friendly materials, such as hemp, recycled polyester, and organic cotton, to produce sustainable fashion products. The company also focuses on sustainable marketing and consumption practices and implements corporate social responsibility initiatives.
Direct-to-consumer sales, through both the e-commerce platform and physical retail stores, will be the mainstay of the company's business model. The company's target market includes environmentally conscious consumers willing to pay a premium for sustainable and ethical fashion. The company will use social media and internet marketing campaigns to reach this audience. Collaborating with influencers and participating in sustainable fashion events will help to enhance brand recognition.
The company expects its focus on sustainability, transparency, and quality to distinguish it from competitors and attract a loyal customer base. The study suggests that, in a market, ethical clothing production should prioritize health and the environment over the competition.
The thesis statement highlights the company's emphasis on sustainability across its entire supply chain, from material sourcing to distribution. It aims to use environmentally friendly materials, such as hemp, recycled polyester, and organic cotton, to produce sustainable fashion products. The company also focuses on sustainable marketing and consumption practices and implements corporate social responsibility initiatives.
Direct-to-consumer sales, through both the e-commerce platform and physical retail stores, will be the mainstay of the company's business model. The company's target market includes environmentally conscious consumers willing to pay a premium for sustainable and ethical fashion. The company will use social media and internet marketing campaigns to reach this audience. Collaborating with influencers and participating in sustainable fashion events will help to enhance brand recognition.
The company expects its focus on sustainability, transparency, and quality to distinguish it from competitors and attract a loyal customer base. The study suggests that, in a market, ethical clothing production should prioritize health and the environment over the competition.