Adoption of Digital Technologies by Customers for Digital Banking
Singh, Credit (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722758
https://urn.fi/URN:NBN:fi:amk-2023060722758
Tiivistelmä
This research seeks to understand the determinants influencing the adoption of digital banking services among customers of financial institutions in Nepal. Research helps to find the notable advantages that digital banking offers, such as improved convenience, efficiency, and round-the-clock availability.
Method: The study investigates constructs such as Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, and Convenience as potential predictors of digital banking adoption. The research has been conducted in descriptive analysis.
Result: The study's results highlight the crucial role of perceived usefulness and ease of use in promoting the adoption of digital banking services. Customers are more inclined to adopt these services when they perceive them to be beneficial and straightforward to use. Furthermore, trust in digital banking significantly sways user acceptance, underlining its importance. Therefore, cultivating trust through robust security protocols, clear communication, and dependable customer support is essential to boost customer uptake of digital banking services.
Conclusion: The research on customer adoption of digital banking in commercial banks offers an insightful understanding of the factors that contribute to the acceptance and utilization of these digital services.
Method: The study investigates constructs such as Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, and Convenience as potential predictors of digital banking adoption. The research has been conducted in descriptive analysis.
Result: The study's results highlight the crucial role of perceived usefulness and ease of use in promoting the adoption of digital banking services. Customers are more inclined to adopt these services when they perceive them to be beneficial and straightforward to use. Furthermore, trust in digital banking significantly sways user acceptance, underlining its importance. Therefore, cultivating trust through robust security protocols, clear communication, and dependable customer support is essential to boost customer uptake of digital banking services.
Conclusion: The research on customer adoption of digital banking in commercial banks offers an insightful understanding of the factors that contribute to the acceptance and utilization of these digital services.