Impact of Digital Marketing on Organizational Performance
BASNET, INDRA BAHADUR (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722771
https://urn.fi/URN:NBN:fi:amk-2023060722771
Tiivistelmä
The primary goal of this research is to investigate the influence of digital marketing on the organizational performance of the Pashmina industry in Nepal, specifically regarding customer satisfaction and revenue generation.
Method - The investigator employs descriptive and quantitative analysis methodologies. The study involved administering a well-structured questionnaire to a random sample of pashmina industries in Nepal. The questionnaire was designed to collect data on the impact of digital marketing on organizational performance. It comprised five sub-dimensions: Email Marketing, Social Media Marketing, Website Marketing, Other Means of Digital Marketing, Organizational Performance, and Suitable Channels regarding Customer Satisfaction and Revenue Generation. The questionnaire consisted of 28 questions that systematically varied the study variables. The chosen sample size comprises 58 employees from various departments. The study's findings indicate that digital marketing, in all its forms, significantly impacts Pashmina Industries' performance as the primary dimension.
Result - The primary finding indicates a significant favorable influence on the performance of all pashmina industries in Nepal. This suggests that the utilization of digital marketing has had a highly favorable impact on the performance of these industries.
Conclusion -The main finding indicates that digital marketing, in all its manifestations, impacts the performance of the pashmina industry and enhances the outcomes of digital marketing efforts. Additionally, it has been revealed that the utilization of more advanced tools can have a substantial impact on the overall performance of the organization.
Method - The investigator employs descriptive and quantitative analysis methodologies. The study involved administering a well-structured questionnaire to a random sample of pashmina industries in Nepal. The questionnaire was designed to collect data on the impact of digital marketing on organizational performance. It comprised five sub-dimensions: Email Marketing, Social Media Marketing, Website Marketing, Other Means of Digital Marketing, Organizational Performance, and Suitable Channels regarding Customer Satisfaction and Revenue Generation. The questionnaire consisted of 28 questions that systematically varied the study variables. The chosen sample size comprises 58 employees from various departments. The study's findings indicate that digital marketing, in all its forms, significantly impacts Pashmina Industries' performance as the primary dimension.
Result - The primary finding indicates a significant favorable influence on the performance of all pashmina industries in Nepal. This suggests that the utilization of digital marketing has had a highly favorable impact on the performance of these industries.
Conclusion -The main finding indicates that digital marketing, in all its manifestations, impacts the performance of the pashmina industry and enhances the outcomes of digital marketing efforts. Additionally, it has been revealed that the utilization of more advanced tools can have a substantial impact on the overall performance of the organization.