Digital Marketing: Prospects and Challenges in Bangladesh for Small and Medium-sized Enterprises (SME’s)
Iqbal, Anwar (2023)
2023
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https://urn.fi/URN:NBN:fi:amk-2023060823030
https://urn.fi/URN:NBN:fi:amk-2023060823030
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The main objective of this academic paper is to look into the potential opportunities and obstacles associated with the amplifications of digital marketing activities among small and medium-sized enter-prises (SMEs) operating in Bangladesh. The research utilized quantitative techniques for data gathering. Quantitative data was obtained through an online survey of SMEs operating across various industries.
The study's results suggest that SMEs in Bangladesh are progressively embracing digital marketing strategies to broaden their outreach and augment their sales. Notwithstanding, they encounter various obstacles in this respect, such as a deficiency in familiarity with digital marketing tools and methodologies, inadequate financial means, insufficient technical framework, and restricted comprehension of the intended audience.
The research underscores the significance of formulating a thorough digital marketing plan that is congruent with the commercial aspirations and objectives of SMEs. The research suggests that SMEs should allocate resources towards digital marketing training initiatives, establish partnerships with proficient digital marketing agencies, and utilize social media to proficiently connect with their in-tended target customers.
Furthermore, this article offers significant perspectives regarding the potential and obstacles of electronic advertising for SMEs in Bangladesh. The recommendations of the study can aid SMEs in improv-ing their digital marketing endeavors and attaining their business goals. The present study makes a valuable addition to the existing literatures about digital marketing for SMEs in the developing nations. It has the potential to serve as a valuable point of reference for scholars, professionals, and policymakers engaged in this domain.
The study's results suggest that SMEs in Bangladesh are progressively embracing digital marketing strategies to broaden their outreach and augment their sales. Notwithstanding, they encounter various obstacles in this respect, such as a deficiency in familiarity with digital marketing tools and methodologies, inadequate financial means, insufficient technical framework, and restricted comprehension of the intended audience.
The research underscores the significance of formulating a thorough digital marketing plan that is congruent with the commercial aspirations and objectives of SMEs. The research suggests that SMEs should allocate resources towards digital marketing training initiatives, establish partnerships with proficient digital marketing agencies, and utilize social media to proficiently connect with their in-tended target customers.
Furthermore, this article offers significant perspectives regarding the potential and obstacles of electronic advertising for SMEs in Bangladesh. The recommendations of the study can aid SMEs in improv-ing their digital marketing endeavors and attaining their business goals. The present study makes a valuable addition to the existing literatures about digital marketing for SMEs in the developing nations. It has the potential to serve as a valuable point of reference for scholars, professionals, and policymakers engaged in this domain.