From traditional marketing to digital marketing : Digital Sign Media Ltd

Abstract

The purpose of marketing in the development of businesses has been essential for a long time. People in the industry used to spread the word about their products and services by making billboards, banners, pamphlets, etc., before the start of digital platforms. There was a huge struggle to establish a firm that took time and effort. However, with the help of the internet, attracting customers and sharing a large market is much simpler. Definitions, modes, marketing strategies, timetables, and justifications will define traditional and digital market needs.

The commissioner of this thesis is Sign Media ltd in Bangladesh which currently uses conventional and digital marketing methods for its business. The thesis aims to identify their problems with digital marketing tools and help them by suggesting how to face challenges and improve using digital tools.

In the theoretical part, the author discovered the similarities and differences between traditional and digital marketing. The theoretical framework will give readers a clear and straightforward understanding of conventional and online marketing methods. They will gain insight into successful retail marketers from the questions' responses. Author examined which technologies have contributed to the company's rapid expansion over the years that helps to determine whether digital marketing tools are a threat or an opportunity.

Secondary sources were utilised for the empirical analysis. This section gathered information from many print and digital sources, including e-books, journals, reports, and Theseus.fi. Some of my supervisor's suggestions for my thesis's content ended up being quite helpful in making it accessible to the intended audience. Interview questions were employed for the empirical section as qualitative data collection. Questions were asked to the selected customers of Sign Media company. The interview was about traditional and digital marketing. Data analysis reveals that traditional marketing still common method for product promotion in Bangladesh.