Understanding NGO’s key activities for philanthropic funding : a journey into the nonprofit’s fundraising scheme
Eshed, Assaf (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060822924
https://urn.fi/URN:NBN:fi:amk-2023060822924
Tiivistelmä
As the leader of Global Online Democracy, a non-profit organization dedicated to promoting democratic values through digital means, securing funding has been a significant challenge. The motivation behind the research is a personal drive to attain a comprehensive understanding of charitable fundraising to be applied in the organization day-to-day activities. In particular, the research focus is on diverse opportunities, strategies, and methodologies employed in philanthropic endeavours. The study investigates factors leading to successful fundraising by established NGOs, analyzing effective strategies from both philanthropic specialists and donors.
The study collected primary data on the strategic commonalities between NGOs. Three unstructured interviews were conducted with philanthropy experts to identify the challenges, methods, and strategies of well-known NGOs. The data was analyzed using qualitative methods, and real-life examples were used to find similarities in activities and strategies used by these organizations. The selection of participants was based on their professional designation as philanthropy specialists as presented in their LinkedIn profile.
The findings of the research suggest that successful NGO fundraising requires a marketing-focused approach, emphasizing branding, transparency, and impact metrics. NGOs should prioritize a well-resourced funding department and adapt to evolving donor preferences while building a strong reputation and brand identity.
The study collected primary data on the strategic commonalities between NGOs. Three unstructured interviews were conducted with philanthropy experts to identify the challenges, methods, and strategies of well-known NGOs. The data was analyzed using qualitative methods, and real-life examples were used to find similarities in activities and strategies used by these organizations. The selection of participants was based on their professional designation as philanthropy specialists as presented in their LinkedIn profile.
The findings of the research suggest that successful NGO fundraising requires a marketing-focused approach, emphasizing branding, transparency, and impact metrics. NGOs should prioritize a well-resourced funding department and adapt to evolving donor preferences while building a strong reputation and brand identity.