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Why should customer choose sustainable fashion?

Truong, Trang (2023)

 
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Truong, Trang
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023061454940
Tiivistelmä
The textile industry is the second largest polluter in the world after the paper industry. Sustainable fashion has arisen as a novel idea in response to the issues threatening the fashion industry's future and has grown in popularity among customers. Many people think that the ability to adopt sustainability will determine the direction of fashion. As a result, the study will assist you in developing a proper understanding of sustainable fashion and its benefits. By adopting sustainable fashion, we can make more thoughtful decisions and use more sustainable fashion goods that are good for the environment and our health.

This thesis discussed some justifications for wearing sustainable clothing and the negative impacts of rapid fashion on both people and the environment. The study's theoretical framework covered the adverse effects of quick fashion and the benefits of choosing sustainable fashion. The thesis's goal was to present persuasive arguments why sustainable fashion is a responsible choice for ecologically concerned customers and to create a living green future for the next generation. The thesiswas conducted in the form of a quantitative study. I wanted to find out which elements are most essential to customers when it comes to choosing sustainable fashion.

Sustainable fashion has arisen as a novel idea in response to the issues threatening the future of the fashion industry and has grown in popularity among customers. Many people think that the ability to adopt sustainability will determine the direction of fashion. As a result, the study will assist you in developing a proper understanding of sustainable fashion and the benefits of wearing it. We can make more thoughtful decisions and use more sustainable fashion goods that are good for the environment and our health by adopting sustainable fashion.
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