Utilizing social media platforms in music marketing
Bodde, Eemeli (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061223576
https://urn.fi/URN:NBN:fi:amk-2023061223576
Tiivistelmä
The purpose of this study was to examine the utilization of social media platforms in the music industry and explore their pros and cons for the music industry workers of different standpoints.
The study was written as a guide for people in the music industry utilizing social media in their promotions and marketing as well as for people who are music enthusiasts and hobbyists. It includes insight and research from well-established music media sources, literature and different kind of web articles. It answers the question of how social media can be utilized effectively and what does it take from an artist’s view. In the study music industry workers are heavily equated with common everyday businesses as the methods of marketing walk hand in hand.
The study concludes that social media has become an unmatched utility tool for all marketing and is a necessity for modern day music industry workers. Artists, hobbyists and labels must be aware of the pros and cons of their social media approach and utilize the available platforms to the best of their abilities without causing controversy and possible brand failures.
The study was written as a guide for people in the music industry utilizing social media in their promotions and marketing as well as for people who are music enthusiasts and hobbyists. It includes insight and research from well-established music media sources, literature and different kind of web articles. It answers the question of how social media can be utilized effectively and what does it take from an artist’s view. In the study music industry workers are heavily equated with common everyday businesses as the methods of marketing walk hand in hand.
The study concludes that social media has become an unmatched utility tool for all marketing and is a necessity for modern day music industry workers. Artists, hobbyists and labels must be aware of the pros and cons of their social media approach and utilize the available platforms to the best of their abilities without causing controversy and possible brand failures.