Importance of digital marketing for better sales and distribution
Talukdar, Md Jayedul Iqbal; Aniruddha, Roy (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061223618
https://urn.fi/URN:NBN:fi:amk-2023061223618
Tiivistelmä
Marketing is such a restless idea which is constantly changing with dynamic business activities. Considering the speedy development of internet-based communication for marketing is being crucial for betterment of proper distribution and sales. In recent years, due to challenge of COVID-19 almost all the business sectors to sustain. Likewise, marketing sector also was threaten by challenges to keep the support for sales and distribution. Marketing always ensures supports for sales and distribution by providing in time marketing scheme, billboards, banners, signboards and excreta. But traditional method of equipment is no longer enough to cope with time demand. So, digital marketing concept came with better aspects to smoother the business trend as a support for business growth. The concept includes smart solution of large market in simpler operation in digital splitting category wise. There-fore, traditional marketing, time consuming process and financial allocation all are facilitated by digitalization.
The aim of this thesis is to investigate the challenges in emergency situation like COVID-19, problems of traditional method of marketing method, influences in relating distribution and sales divisions. How the whole processes or steps were effecting with emerged situations to handle the customer demand and the market penetration scenario. All stakeholders from production to retail outlet are re-sponsible to result it. However, from the insights the readers would be informed to understand how the traditional marketing entered into digital marketing due to situational aspects and additionally, they will have a clear and simple understanding to the companies and the commissioner uses the digital tools to tackle the situation successfully with remarkable business growth. To mark the success and to determine the futuristic goals, this result will lead the companies, commissioner, readers and the other relevant to the better business output likewise.
Secondary data for the thesis paper was gathered and utilized for observational analysis. Data is collected for this section from different e-books, digital sources, journal, books and thedus.fi. However, direction from author’s supervisors was also helpful to shape it more properly. Interview questions were deployed to acquire qualitative data collection.
The aim of this thesis is to investigate the challenges in emergency situation like COVID-19, problems of traditional method of marketing method, influences in relating distribution and sales divisions. How the whole processes or steps were effecting with emerged situations to handle the customer demand and the market penetration scenario. All stakeholders from production to retail outlet are re-sponsible to result it. However, from the insights the readers would be informed to understand how the traditional marketing entered into digital marketing due to situational aspects and additionally, they will have a clear and simple understanding to the companies and the commissioner uses the digital tools to tackle the situation successfully with remarkable business growth. To mark the success and to determine the futuristic goals, this result will lead the companies, commissioner, readers and the other relevant to the better business output likewise.
Secondary data for the thesis paper was gathered and utilized for observational analysis. Data is collected for this section from different e-books, digital sources, journal, books and thedus.fi. However, direction from author’s supervisors was also helpful to shape it more properly. Interview questions were deployed to acquire qualitative data collection.