Commercialization of a personal brand : exploring professional growth and brand development

Abstract

This thesis investigates the commercialization of personal brands, focusing on two main themes of professional growth and brand development. The study aims to understand the interplay between these two aspects and provide insights for individuals and organizations seeking to leverage personal branding for commercial success. The research includes both literature review and a conceptual framework to analyse the phenomenon. The findings contribute to the existing information and knowledge on the topic of personal branding and offer practical recommendations for effective brand commercialization strategies for individuals looking to commercialize their personal brand.