Strategic Tourism Marketing in Jyväskylä to immigrants
Phung, Nhat My Kha (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061323805
https://urn.fi/URN:NBN:fi:amk-2023061323805
Tiivistelmä
Jyväskylä is considered to be on the go developing with tons of activities which have been welcoming more tourists and even local citizens than in the past. It is located in the middle of Finland and is renowned as a sporty city for teenagers and adults. The heart of Jyväskylä is aiming at nature and tourism potentialities. Although it has the advantage of nature and tourism resources, the potential in the tourism industry is not
as strong as other big cities and lacks strong attractions and it should be listed on the top destinations. It could be due to many reasons but perhaps the shortage in tourism marketing leads to development and proper strategies.
It was about describing the tourism resources of Jyväskylä and has been aiming at introducing a new Jyväskylä broader towards immigrants in the future consisting of attractions, tourism industry, services, transportations, accommodations, entertainments, events etc. Moreover, it outlined strategic tourism marketing for the tourism market of this city and be able to get some positive effects in the next few years by accessing closer to customers through strategic marketing with a view of enhancing Jyväskylä to a wider
destination in Finland. Following the steps of this research, Jyväskylä has strength in nature, entertainment, culture etc and it has attracted immigrants coming to Jyväskylä with a variety of purposes, for example young foreigner adults.
Jyväskylä has gradually found out that tourism marketing is not actually easy and it needs effort in ensuring strongly effective actions and turning them into practice by changing on social platforms. Fortunately until now, the development of all aspects has been gradually on the verge of changing and renovating new strategies with better outcome and implementation and Jyväskylä is no exception when we are witnessing the excellent boost of destinations and entertainment, so the revolution of Jyväskylä is on the go marking
on the map of tourism industry in general and Finland particularly. Taking advantage of nature and focusing on well-being are the key points and through the semi-structured interview with interviewees to have practical experiences, get the real opinions and with the gathered information, it was making comparison through the years to see the changes of tourism industry of Jyväskylä between local person living here,
person who has 5 years living and newbie in few months. And Jyväskylä was suggested to develop more with changes in marketing on social media and also planning to create more new experiences for immigrants as chosen market segmentation
as strong as other big cities and lacks strong attractions and it should be listed on the top destinations. It could be due to many reasons but perhaps the shortage in tourism marketing leads to development and proper strategies.
It was about describing the tourism resources of Jyväskylä and has been aiming at introducing a new Jyväskylä broader towards immigrants in the future consisting of attractions, tourism industry, services, transportations, accommodations, entertainments, events etc. Moreover, it outlined strategic tourism marketing for the tourism market of this city and be able to get some positive effects in the next few years by accessing closer to customers through strategic marketing with a view of enhancing Jyväskylä to a wider
destination in Finland. Following the steps of this research, Jyväskylä has strength in nature, entertainment, culture etc and it has attracted immigrants coming to Jyväskylä with a variety of purposes, for example young foreigner adults.
Jyväskylä has gradually found out that tourism marketing is not actually easy and it needs effort in ensuring strongly effective actions and turning them into practice by changing on social platforms. Fortunately until now, the development of all aspects has been gradually on the verge of changing and renovating new strategies with better outcome and implementation and Jyväskylä is no exception when we are witnessing the excellent boost of destinations and entertainment, so the revolution of Jyväskylä is on the go marking
on the map of tourism industry in general and Finland particularly. Taking advantage of nature and focusing on well-being are the key points and through the semi-structured interview with interviewees to have practical experiences, get the real opinions and with the gathered information, it was making comparison through the years to see the changes of tourism industry of Jyväskylä between local person living here,
person who has 5 years living and newbie in few months. And Jyväskylä was suggested to develop more with changes in marketing on social media and also planning to create more new experiences for immigrants as chosen market segmentation