Service Design For a Start-up Entering a New Market
Serimbetova, Aliya (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061223660
https://urn.fi/URN:NBN:fi:amk-2023061223660
Tiivistelmä
The aim of this thesis was to study business opportunities for a startup company entering a new market. This thesis was commissioned by a startup company from Kazakhstan targeting to enter the Finnish market. The paper examined if service design methods are effective in understanding customer’s needs and what kind of value they can bring for the case company providing the modular greenhouse solution.
The research started by carrying out a stakeholder map that was followed by ethnography, survey and statistics methods. The benchmarking method addressed to identifying the competitiveness on the market. The collected insights were analyzed and defined with the help of a SWOT analysis and by building user personas. Also, the paper was supported with Business Model and Business Objective and Context Canvases. Finally, the localized strategy for the commissioner was presented.
In conclusion, all the methods conducted for this paper proved successful results. The localized strategy was suggested for the case company to take into consideration if they decide to enter the Finnish market.
The research started by carrying out a stakeholder map that was followed by ethnography, survey and statistics methods. The benchmarking method addressed to identifying the competitiveness on the market. The collected insights were analyzed and defined with the help of a SWOT analysis and by building user personas. Also, the paper was supported with Business Model and Business Objective and Context Canvases. Finally, the localized strategy for the commissioner was presented.
In conclusion, all the methods conducted for this paper proved successful results. The localized strategy was suggested for the case company to take into consideration if they decide to enter the Finnish market.