Set of recommendations for Maspart Finland Oy to enter Russian market
Germanov, Kirill (2014)
Germanov, Kirill
Seinäjoen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014091413952
https://urn.fi/URN:NBN:fi:amk-2014091413952
Tiivistelmä
This work aims to explore the difficulties that a company will face during their expansion to the Russian market. The case company is Maspart Finland Oy, which is known for its online heavy machinery store Maspart.com. The company is growing all the time, and its potential exceeds the Finnish market where they operating now. The aim of this work is to provide the required information about Russian market challenges for Maspart Finland Oy.
The theoretical framework aims to provide existing information with analysis to adapt that knowledge to the company’s needs. It consists of three parts: the importance of starting business on the Russian market, trade barriers for Finnish companies on the Russian market, and the importance of internationalization for Maspart Finland Oy.
The empirical framework presents the main aims and objectives. It also explains how those aims are to be reached in the current study and, finally, the research methods used to reach the solution.
The empirical study includes two types of work: an interview and an online survey. The interview was made with the CEO of Maspart Finland Oy in order to find out their needs. The online survey was conducted among companies in the Seinäjoki region.
A summary is presented as the compilation of the results prepared for the company. The solution consists of four parts: overcoming the language barrier, communication model, cultural differences, and the methods of overcoming trade barriers.
The discussion part describes the possible development of the current results and opportunities for the future analysis of the current problem. Moreover, the results of the current study are evaluated.
The theoretical framework aims to provide existing information with analysis to adapt that knowledge to the company’s needs. It consists of three parts: the importance of starting business on the Russian market, trade barriers for Finnish companies on the Russian market, and the importance of internationalization for Maspart Finland Oy.
The empirical framework presents the main aims and objectives. It also explains how those aims are to be reached in the current study and, finally, the research methods used to reach the solution.
The empirical study includes two types of work: an interview and an online survey. The interview was made with the CEO of Maspart Finland Oy in order to find out their needs. The online survey was conducted among companies in the Seinäjoki region.
A summary is presented as the compilation of the results prepared for the company. The solution consists of four parts: overcoming the language barrier, communication model, cultural differences, and the methods of overcoming trade barriers.
The discussion part describes the possible development of the current results and opportunities for the future analysis of the current problem. Moreover, the results of the current study are evaluated.