The impact of corporate social responsibility on brand image : A study of the food industry in Finland
Pandey, Kapil; Sherpa, Thilen (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061423894
https://urn.fi/URN:NBN:fi:amk-2023061423894
Tiivistelmä
The main purpose of this thesis was to explore the relationship between corporate social responsibility and brand image in food production companies in Finland. The topic was studied from the perspective of customers’ perceptions.
Several Finnish food brands, such as Fazer, Arla, Raisio, and HKScan were selected for the study. However, Fazer Group was used as a reference company in the survey. The selected brands were also labeled as sustainable food brands in the Sustainable Brand Index 2022.
The quantitative and qualitative methods of research were used in this study. A questionnaire sur-vey was conducted on a sample of 50 respondents, and four interviewees from the different back-grounds participated in the semi-structured interview.
The findings of the study indicate that there is a significant impact of corporate social responsibility (CSR) on the brand image. The study also indicates that a consumer prefers brands that are good in quality, environment friendly, follow rules and regulations imposed by the government. The results show that most of the respondents value the food production companies that have adopted CSR practices in their operations.
Several Finnish food brands, such as Fazer, Arla, Raisio, and HKScan were selected for the study. However, Fazer Group was used as a reference company in the survey. The selected brands were also labeled as sustainable food brands in the Sustainable Brand Index 2022.
The quantitative and qualitative methods of research were used in this study. A questionnaire sur-vey was conducted on a sample of 50 respondents, and four interviewees from the different back-grounds participated in the semi-structured interview.
The findings of the study indicate that there is a significant impact of corporate social responsibility (CSR) on the brand image. The study also indicates that a consumer prefers brands that are good in quality, environment friendly, follow rules and regulations imposed by the government. The results show that most of the respondents value the food production companies that have adopted CSR practices in their operations.