Export viability of Ethiopian roasted coffee : YA Coffee Roasters' entry into the Finnish market
Ghebreyohannes, Kaleb Loul (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061423899
https://urn.fi/URN:NBN:fi:amk-2023061423899
Tiivistelmä
The thesis was conducted for an Ethiopian company YA Coffee Roasters. The company is interested in exporting roasted coffee to Finland, a lucrative coffee export market country that consumes the highest per capita of coffee globally. This thesis aimed to assess the Finnish coffee industry, identify potential market opportunities, and determine the viability of exporting Ethiopian roasted coffee to Finland.
First, the literature related to exporting and market analysis was collected from different sources, such as articles and online sources. The data for the market opportunity analysis was conducted using qualitative research by applying both primary and secondary data sources. The study draws upon secondary sources from different Finnish associations, Statistics Finland, and online data sources. The primary data was collected through interviews with potential cafes and coffee roasters in Finland. Owners of three cafes and two coffee roasters were interviewed.
The research findings indicate that YA Coffee Roasters has significant prospects of penetrating the Finnish market, and the microenvironment is favourable for business operations. The company can establish potential business relationships with companies in Finland. Additionally, a recommendation for market entry is proposed.
Based on the study's findings, the thesis serves as a valuable reference for companies that want to export roasted coffee to Finland. Additionally, it can be utilized by companies seeking to penetrate the Finnish coffee market. The result provides a comprehensive overview of the business landscape and potential opportunities within the country.
First, the literature related to exporting and market analysis was collected from different sources, such as articles and online sources. The data for the market opportunity analysis was conducted using qualitative research by applying both primary and secondary data sources. The study draws upon secondary sources from different Finnish associations, Statistics Finland, and online data sources. The primary data was collected through interviews with potential cafes and coffee roasters in Finland. Owners of three cafes and two coffee roasters were interviewed.
The research findings indicate that YA Coffee Roasters has significant prospects of penetrating the Finnish market, and the microenvironment is favourable for business operations. The company can establish potential business relationships with companies in Finland. Additionally, a recommendation for market entry is proposed.
Based on the study's findings, the thesis serves as a valuable reference for companies that want to export roasted coffee to Finland. Additionally, it can be utilized by companies seeking to penetrate the Finnish coffee market. The result provides a comprehensive overview of the business landscape and potential opportunities within the country.