Customer expectations in order to increase the sales in the case company
Salonen, Merje (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061423901
https://urn.fi/URN:NBN:fi:amk-2023061423901
Tiivistelmä
The Thesis is for case company Itämarket. It is Asian grocery shop at Rau-ma centrum. It sells food items from countries like Turkey, China, Vietnam, Japan, Sri Lanka, Thailand, India etc. Most of the regular customers are from the same countries or local people, who are interested of cooking Asian food at home.
The purpose of the Thesis is to investigate the customer behaviour in order to understand what factors and on what scale are affecting the demand. Also trying to find out how to influence customer behaviour and how to get new customers get interested of the products. To find possible solutions to get new regular customers.
Benefits of the Thesis would be to increase the sales so that it could remain the shop at Rauma for the customers that have a need for the products that are not available from any other local shop plus to make a shop profitable. One important objective is to give the company a deeper insight of under-standing the customer expectations to be able to make changes to improve and offer customers what they need and want. With that information could cover also the first objective. The management of the shop can develop, in-crease, make changes and find out also grievances that does not work in that concept.
Thesis included a survey in two version: for non-customers and for regular customers. Rating scale questions, multiple choice questions and most in-formative open-end questions were included. The research was conducted quantitatively and answered by 97 respondents. The answers helped Author to understand customers’ needs regarding the Asian shop Itämarket. Replies were informative and including lot of improving suggestions. The conclusion was that products availability and variety has huge impact for the motivation of visiting the shop regularly.
In terms of survey analyse the Author summarized the research results in general, offered main conclusions. Furthermore, in addition of survey results, the recommendations and suggestions for shop management were offered to fulfil customers’ expectations based on the survey results.
The purpose of the Thesis is to investigate the customer behaviour in order to understand what factors and on what scale are affecting the demand. Also trying to find out how to influence customer behaviour and how to get new customers get interested of the products. To find possible solutions to get new regular customers.
Benefits of the Thesis would be to increase the sales so that it could remain the shop at Rauma for the customers that have a need for the products that are not available from any other local shop plus to make a shop profitable. One important objective is to give the company a deeper insight of under-standing the customer expectations to be able to make changes to improve and offer customers what they need and want. With that information could cover also the first objective. The management of the shop can develop, in-crease, make changes and find out also grievances that does not work in that concept.
Thesis included a survey in two version: for non-customers and for regular customers. Rating scale questions, multiple choice questions and most in-formative open-end questions were included. The research was conducted quantitatively and answered by 97 respondents. The answers helped Author to understand customers’ needs regarding the Asian shop Itämarket. Replies were informative and including lot of improving suggestions. The conclusion was that products availability and variety has huge impact for the motivation of visiting the shop regularly.
In terms of survey analyse the Author summarized the research results in general, offered main conclusions. Furthermore, in addition of survey results, the recommendations and suggestions for shop management were offered to fulfil customers’ expectations based on the survey results.