Cloud kitchen potentially in Bangladesh
Hosen, Emran (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061524015
https://urn.fi/URN:NBN:fi:amk-2023061524015
Tiivistelmä
Bangladesh has more than 160 million people to feed. So, the potential of a cloud kitchen business is massive. The pandemic has made this country discover that even without any dine-in service a food business can be run successfully. Cloud kitchens, also known as virtual restaurants, dark kitchens, ghost kitchens, and restaurant-as-a-service, are created specifically for online ordering and delivery. No high-end location and decorum is needed.
This thesis identified the current market of food business in Bangladesh, the potentiality of cloud-based business, customer preferences, points of view about cloud kitchens, and customers’ buying behaviour. Cloud kitchen history, cloud kitchen business in Bangladesh, benefits, dissimilarity of traditional and cloud-based restaurants, and finally a business plan for cloud kitchen were discussed in the theoretical part along with previous researcher's theory. A quantitative online survey was analysed with a sample of 30 people from Bangladesh.
The result shows that the age group 20 to 40 is willing to order from Cloud-based businesses as it is convenient and time-saving. Most consumers are getting used to being comfortable at home with their most delicious favourite meal something that cannot be compromised as it created a different sector of low-maintenance cloud kitchen business for many. It is recommended to create more awareness about the cloud kitchen business. The fundamental is to find a suitable marketing strategy and adapt to the market trends. A differentiable marketing strategy can be eco-friendly packaging and an alluring menu.
This thesis identified the current market of food business in Bangladesh, the potentiality of cloud-based business, customer preferences, points of view about cloud kitchens, and customers’ buying behaviour. Cloud kitchen history, cloud kitchen business in Bangladesh, benefits, dissimilarity of traditional and cloud-based restaurants, and finally a business plan for cloud kitchen were discussed in the theoretical part along with previous researcher's theory. A quantitative online survey was analysed with a sample of 30 people from Bangladesh.
The result shows that the age group 20 to 40 is willing to order from Cloud-based businesses as it is convenient and time-saving. Most consumers are getting used to being comfortable at home with their most delicious favourite meal something that cannot be compromised as it created a different sector of low-maintenance cloud kitchen business for many. It is recommended to create more awareness about the cloud kitchen business. The fundamental is to find a suitable marketing strategy and adapt to the market trends. A differentiable marketing strategy can be eco-friendly packaging and an alluring menu.