Building a business strategy for Miyabi Sushi Restaurant in Kokkola
Nguyen, Nhu (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061924185
https://urn.fi/URN:NBN:fi:amk-2023061924185
Tiivistelmä
The thesis aims to develop an effective business strategy for Miyabi Sushi Restaurant in Kokkola. The main objective is to enhance the restaurant's competitiveness and profitability in the local market. The research explores various factors contributing to the success of the restaurant industry, including competitive analysis, strategic analysis for selecting the most suitable business strategy, and solutions for the chosen strategies.
The study utilizes a combination of qualitative and quantitative methods. Data is collected through surveys and market research to gather information on customer preferences and industry trends. The theoretical framework is based on strategic management concepts, marketing principles, and operational analysis to guide the strategy development process.
Findings reveal key opportunities and challenges for Miyabi Sushi Restaurant. They provide valuable insights into customer preferences, market trends, and competitive motivations. Based on the analysis, a comprehensive business strategy is developed, encompassing marketing initiatives, operational improvements, and enhanced customer experiences.
The conclusion emphasizes the importance of developing a suitable business strategy for Miyabi Sushi Restaurant. The strategy considers the restaurant's unique characteristics, the local market environment, and customer expectations. It provides a roadmap for the restaurant's future development and sustainability.
Overall, the thesis contributes to the field of strategic management in the restaurant industry and provides practical recommendations for Miyabi Sushi Restaurant to enhance its competitive position and achieve long-term success.
The study utilizes a combination of qualitative and quantitative methods. Data is collected through surveys and market research to gather information on customer preferences and industry trends. The theoretical framework is based on strategic management concepts, marketing principles, and operational analysis to guide the strategy development process.
Findings reveal key opportunities and challenges for Miyabi Sushi Restaurant. They provide valuable insights into customer preferences, market trends, and competitive motivations. Based on the analysis, a comprehensive business strategy is developed, encompassing marketing initiatives, operational improvements, and enhanced customer experiences.
The conclusion emphasizes the importance of developing a suitable business strategy for Miyabi Sushi Restaurant. The strategy considers the restaurant's unique characteristics, the local market environment, and customer expectations. It provides a roadmap for the restaurant's future development and sustainability.
Overall, the thesis contributes to the field of strategic management in the restaurant industry and provides practical recommendations for Miyabi Sushi Restaurant to enhance its competitive position and achieve long-term success.