The role of influencers in marketing in the beauty industry
Vo, Thu (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023062624307
https://urn.fi/URN:NBN:fi:amk-2023062624307
Tiivistelmä
People are becoming more and more acclimated to shopping online, where there are several options among hundreds of various brands, in line with the current trend. So which product will they choose, and what factors will affect their decision? Consumers are more likely to trust recommendations and reviews from family and friends regarding products than they trust brand advertisements. In addition, influencers have had a big impact on the beauty market recently. These people have sizable fan bases on social media sites such as Instagram, YouTube, and TikTok, and they make use of those channels to advertise and review beauty goods, give advice and how-to videos, and collaborate with cosmetic companies.
The primary purpose of this thesis was to investigate the extent to which influencers have an effect on the purchasing decisions that individuals make about beauty products. The thesis provides a few illustrations to demonstrate how influencers who have collaborated with brands have been able to successfully boost revenue for those brands while also enhancing their reputation.
In order to collect a random sample of one hundred responses from the research survey, secondary data and quantitative approaches were employed. These were gathered by making use of the resources that are currently available. It was important to take into consideration not only the other aspects of having an impact in the beauty industry but also the degree to which the relationships in question were effective in driving up sales.
The findings of this study provided some insights regarding psychology as well as customer behavior. The analysis was based on the impact that beauty industry influencers have had on the beauty business. Therefore, during this time when the number of influencers is growing, businesses in the beauty industry need to take the appropriate steps in terms of the company's image and direction in order to find the most suitable person who will have a significant impact on sales as well as the marketing strategy to take advantage of the current state of the consumer.
The primary purpose of this thesis was to investigate the extent to which influencers have an effect on the purchasing decisions that individuals make about beauty products. The thesis provides a few illustrations to demonstrate how influencers who have collaborated with brands have been able to successfully boost revenue for those brands while also enhancing their reputation.
In order to collect a random sample of one hundred responses from the research survey, secondary data and quantitative approaches were employed. These were gathered by making use of the resources that are currently available. It was important to take into consideration not only the other aspects of having an impact in the beauty industry but also the degree to which the relationships in question were effective in driving up sales.
The findings of this study provided some insights regarding psychology as well as customer behavior. The analysis was based on the impact that beauty industry influencers have had on the beauty business. Therefore, during this time when the number of influencers is growing, businesses in the beauty industry need to take the appropriate steps in terms of the company's image and direction in order to find the most suitable person who will have a significant impact on sales as well as the marketing strategy to take advantage of the current state of the consumer.