Improving Directory and its Utilization as a Marketing Tool while taking into consideration Marketing Strategies and the Requirements of Translation Industry
El Bachiri, Imane (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023082224867
https://urn.fi/URN:NBN:fi:amk-2023082224867
Tiivistelmä
As an outcome of eliminating linguistic barriers to communication, translation services are making an indispensable contribution to the globalization of modern society and culture. These businesses are committed to eliminating the barriers preventing people from communicating effectively from diverse cultural and linguistic contexts.
The purpose of this study is to increase public awareness of translation services by highlighting the significance of translation services and focusing more on businesses that provide them, as well as by promoting an underutilized tool known as the Members Directory. Additionally, the goal is to research and determine how to promote and highlight a search bar.
The practical research method used in this thesis is qualitative, and Semi-structured interviews were conducted with the aim of obtaining a deeper understanding of the membership directory, which is used as a marketing tool.
The results of this thesis provide guidance on how to make optimal use of the member directory’s available promotional materials and maximize its potential impact. Also, how to develop it to be used as a marketing tool.
The purpose of this study is to increase public awareness of translation services by highlighting the significance of translation services and focusing more on businesses that provide them, as well as by promoting an underutilized tool known as the Members Directory. Additionally, the goal is to research and determine how to promote and highlight a search bar.
The practical research method used in this thesis is qualitative, and Semi-structured interviews were conducted with the aim of obtaining a deeper understanding of the membership directory, which is used as a marketing tool.
The results of this thesis provide guidance on how to make optimal use of the member directory’s available promotional materials and maximize its potential impact. Also, how to develop it to be used as a marketing tool.