Esport Business Models in Finland
Lager, Eetu (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023082224873
https://urn.fi/URN:NBN:fi:amk-2023082224873
Tiivistelmä
This thesis examines the evolution of esports business models, highlighting factors contributing to their success and the challenges they face. Through a theoretical framework and qualitative research, we explore various business models and obstacles hindering sustainable growth in the Finnish esports industry. The thesis dives into the different ages of esports, which reveals the history and current situation in the industry locally and globally.
A SWOT analysis of the literature review uncovers the strengths, weaknesses, opportunities and threats posed on the industry. Interviews with two different Finnish esports companies allowed the study to peek behind the curtains and share vital information on how to become successful in such a small country. The Conclusions chapter points out the findings of the thesis and ties them together.
A SWOT analysis of the literature review uncovers the strengths, weaknesses, opportunities and threats posed on the industry. Interviews with two different Finnish esports companies allowed the study to peek behind the curtains and share vital information on how to become successful in such a small country. The Conclusions chapter points out the findings of the thesis and ties them together.