INCREASING SALES IN THE ONLINE STORE AT UAB “AUTOMATION SUPPLY”
Vaiciunas, Marius (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023082024833
https://urn.fi/URN:NBN:fi:amk-2023082024833
Tiivistelmä
Graduation Thesis analyses literature analysis, during which sales promotion tools are
analysed, their characteristics in e-commerce are presented, and a model for increasing
sales is proposed. Then, in the second part of the work, quantitative and qualitative research
is conducted to determine the sales situation of the e-store of UAB "Automation Supply" and
the results are summarized. In the third section, sales promotion offers for the online store
are presented based on the research findings.
analysed, their characteristics in e-commerce are presented, and a model for increasing
sales is proposed. Then, in the second part of the work, quantitative and qualitative research
is conducted to determine the sales situation of the e-store of UAB "Automation Supply" and
the results are summarized. In the third section, sales promotion offers for the online store
are presented based on the research findings.