Lessons Learned from High-Scale Music Events : Developing a Successful Business Plan for the Slav'n'Rock Festival

Abstract

This thesis focuses on creating a successful business plan for the Slav'n'Rock Festival while looking at the lessons learnt from large-scale music festivals. The study examines the crucial elements that influence music festival success and outlines the tactics and procedures that can be used to guarantee a successful and long-lasting event. An strategy using a variety of approaches was used to combine quantitative data from a survey of festival goers with qualitative insights from interviews with important stakeholders. The poll gathered data on the demographics of attendees, their festival experiences, and their opinions on the event's many elements. The interviews probed more deeply into the individuals' motivations, perceptions, and experiences.

The results underline the need of careful choice and diverse representation of festival goers, as well as efficient marketing and communication techniques to reach a larger audience. The study also highlights the value of designing an immersive and distinctive festival experience, selecting a varied roster of performers, and providing a range of amenities and activities to improve visitor happiness. The report also emphasizes the importance of strategic alliances with sponsors and neighbourhood groups, as well as the necessity of careful financial planning and risk management to guarantee the festival's long-term stability.

The study's findings offer event planners, industry participants, and potential investors in the music festival sector insightful information and suggestions. Future music events, such as the Slav'n'Rock Festival, can create a successful business plan, encourage attendee contentment, and contribute to the general expansion and development of the music festival scene by using the lessons acquired from this study.