Understanding Elderly Women's Needs for Building an AI-Powered Matchmaking Platform in Finland and Indonesia
Sitanggang, Christine (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023100326781
https://urn.fi/URN:NBN:fi:amk-2023100326781
Tiivistelmä
Currently, the life expectancy of women is higher than the life expectancy of men in every country in the world. Consequently, there will be more elderly women than elderly men in the future’s aging population. While increased longevity is a blessing for elderly women, it also brings challenges such as loneliness due to the loss of spouses and close friends.
The aim of this thesis is to explore the needs of elderly women aged 60 to 80 in the Helsinki metropolitan area in Finland and the Jakarta metropolitan area in Indonesia when using AI-powered matchmaking platform to find friends and activities to enhance their well-being, promote active aging, foster social inclusion, and combat loneliness.
The literature review of this thesis covers aging among elderly women in Finland and Indonesia, matchmaking platforms, AI and Human-Centered AI, and technology usage among the elderly. The empirical part of this thesis applies an iterative service design approach, using the Double Diamond service design model. This thesis uses multi-method qualitative study. Semi-structured online interviews and thematic analysis were used to collect and analyze data in the first research. In the second research, the thinking aloud method and template analysis were used to collect and analyze data from a prototype testing.
The findings in the first research revealed that elderly female participants in both Finland and Indonesia shared common interests such as cooking and reading. They used mobile phones and WhatsApp in communication, with different attitudes towards security and data privacy. While Finnish participants concentrated on individual contentment and health, Indonesian participants emphasized family and financial support for others.
In the second research where the elderly participants tested a prototype, elderly women in both Finland and Indonesia shared a common preference to maintain and nurture relationships. Trust was a key factor for online interaction among elderly Finnish women, while elderly Indonesian women showed greater caution in interacting with strangers online. Overcoming the fear of technology and the problem of limited vision were challenges for both elderly women in Finland and Indonesia. The participants in both countries expressed a desire for a user-friendly platform that could facilitate meaningful social interactions and events.
At the end of this thesis, the prototype is updated in the form of recommendations, with validation and input from three AI experts in Finland and Indonesia.
This study was conducted between January 2023 and September 2023.
The aim of this thesis is to explore the needs of elderly women aged 60 to 80 in the Helsinki metropolitan area in Finland and the Jakarta metropolitan area in Indonesia when using AI-powered matchmaking platform to find friends and activities to enhance their well-being, promote active aging, foster social inclusion, and combat loneliness.
The literature review of this thesis covers aging among elderly women in Finland and Indonesia, matchmaking platforms, AI and Human-Centered AI, and technology usage among the elderly. The empirical part of this thesis applies an iterative service design approach, using the Double Diamond service design model. This thesis uses multi-method qualitative study. Semi-structured online interviews and thematic analysis were used to collect and analyze data in the first research. In the second research, the thinking aloud method and template analysis were used to collect and analyze data from a prototype testing.
The findings in the first research revealed that elderly female participants in both Finland and Indonesia shared common interests such as cooking and reading. They used mobile phones and WhatsApp in communication, with different attitudes towards security and data privacy. While Finnish participants concentrated on individual contentment and health, Indonesian participants emphasized family and financial support for others.
In the second research where the elderly participants tested a prototype, elderly women in both Finland and Indonesia shared a common preference to maintain and nurture relationships. Trust was a key factor for online interaction among elderly Finnish women, while elderly Indonesian women showed greater caution in interacting with strangers online. Overcoming the fear of technology and the problem of limited vision were challenges for both elderly women in Finland and Indonesia. The participants in both countries expressed a desire for a user-friendly platform that could facilitate meaningful social interactions and events.
At the end of this thesis, the prototype is updated in the form of recommendations, with validation and input from three AI experts in Finland and Indonesia.
This study was conducted between January 2023 and September 2023.