How to increase sales through interior design retailers for storage solutions Case Study Kabinetti Oy
Hollmén, Anna Sofia Kristiina (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023100426869
https://urn.fi/URN:NBN:fi:amk-2023100426869
Tiivistelmä
This thesis will explore the market opportunities for case company Kabinetti. The company Kabinetti operates as an importer and manufacturer in furniture design industry sector in Finland. The case company, Kabinetti sells its products business to business. The aim or this research is to assess and evaluate how Kabinetti can increase its sales through its retailers.
This research seeks knowledge of what can be improved in order to increase sales in the next following years. The goal of this research is to understand and predict what will the retailers want in the next following five years.
This thesis consists of two parts, theoretical framework, and following part two of the research consisting of competitor analysis and interviews. The theoretical part of the thesis includes the following concepts of social media marketing, B2B sales, furniture design trends. Digital Marketing channels will be introduced and studied.
The interviews and competitor analysis focus on understanding and identifying the key opportunities to enforce growth. The second part of the research includes interviews with retailers and a competitor analysis providing a great wholesome understanding of marketing in this case study
specific industry. Following interviews with retailers to understand and evaluate future demand and trends of storage solutions.
For the case company Kabinetti the author recommends increasing diversity in their product selection and enhancing their social media marketing. By listening to the retailers Kabinetti can ensure to answer the customer needs better in the future.
This research seeks knowledge of what can be improved in order to increase sales in the next following years. The goal of this research is to understand and predict what will the retailers want in the next following five years.
This thesis consists of two parts, theoretical framework, and following part two of the research consisting of competitor analysis and interviews. The theoretical part of the thesis includes the following concepts of social media marketing, B2B sales, furniture design trends. Digital Marketing channels will be introduced and studied.
The interviews and competitor analysis focus on understanding and identifying the key opportunities to enforce growth. The second part of the research includes interviews with retailers and a competitor analysis providing a great wholesome understanding of marketing in this case study
specific industry. Following interviews with retailers to understand and evaluate future demand and trends of storage solutions.
For the case company Kabinetti the author recommends increasing diversity in their product selection and enhancing their social media marketing. By listening to the retailers Kabinetti can ensure to answer the customer needs better in the future.