The economic impact of an international concert on the locals : Case study of Blackpink's 2023 World Tour concert in Hanoi, Vietnam
Phuong, Chi Phat (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023100626999
https://urn.fi/URN:NBN:fi:amk-2023100626999
Tiivistelmä
The objective of this thesis is to study major economic impacts that an international concert has on the local economy. The study focuses on the four main economic impacts of tourism and economy, society and culture, politics, as well as environment as the main theoretical elements of the framework. Blackpink's World Tour Concert 2023 (Born Pink concert for short) in Hanoi, Vietnam is used as a case study. As a research-based thesis, the case study is closely connected to the theoretical information and source literature.
The thesis used a quantitative research method by implementing a questionnaire to gather individual assessments of the four economic impacts of international events. The findings outline the economic impacts surrounding an international concert. Furthermore, the impact of international concerts on the local community, the city's image, and the local environment are also highlighted.
The study concluded that international concerts like Blackpink's concert contribute significantly to the local economy, fostering urban growth and cultural enrichment. These insights can inform urban planners, policymakers, and event organizers to strategically harness the economic potential of international events for sustainable development. Hence, the study outcomes can enrich academic knowledge and can make useful contributions to in-depth research in the same and related fields.
The thesis used a quantitative research method by implementing a questionnaire to gather individual assessments of the four economic impacts of international events. The findings outline the economic impacts surrounding an international concert. Furthermore, the impact of international concerts on the local community, the city's image, and the local environment are also highlighted.
The study concluded that international concerts like Blackpink's concert contribute significantly to the local economy, fostering urban growth and cultural enrichment. These insights can inform urban planners, policymakers, and event organizers to strategically harness the economic potential of international events for sustainable development. Hence, the study outcomes can enrich academic knowledge and can make useful contributions to in-depth research in the same and related fields.