Young entrepreneurs: designing a service for the Belgian market : Case Web & Eazyal
Ayzyatullova, Alina (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023102427892
https://urn.fi/URN:NBN:fi:amk-2023102427892
Tiivistelmä
The aim of this research was to investigate the challenges faced by studententrepreneurs in the early stages of their business, to explore methods of countering these challenges and to understand the potential demand for a start-up support service created specifically for students, while identifying approaches to reach this target group. Various methods were employed, combining secondary source research with qualitative research.
In the secondary source research, a review of available support systems for student entrepreneurs in Belgium was conducted. These systems included academic programs, incubators, government initiatives, and innovation festivals. The findings highlighted a range of support for start-ups in the country.
The quantitative research involved an online survey answered by ten Belgian student entrepreneurs between the ages of 18 and 30. This questionnaire aimed to identify the challenges encountered by student entrepreneurs and their specific support needs. It revealed that student entrepreneurs faced challenges related to customer acquisition, funding, time management, promotion, branding, and administrative aspects of their businesses.
The study confirmed that an assistance service tailored to student entrepreneurs has the potential to meet the demand, provided there is a significant added value and an effective communication strategy. It also established that the target audience for such a service consists of individuals aged 18 to 25 who can be reached through social networks.
In conclusion, this research contributes to the understanding of student entrepreneurship challenges and needs, opening opportunities for a more effective assistance. It suggests the importance of developing personalized support systems, justified pricing strategy, strategic promotion, and a focus on solving specific challenges. Future research is recommended to validate these findings through more extensive quantitative studies and concept testing.
In the secondary source research, a review of available support systems for student entrepreneurs in Belgium was conducted. These systems included academic programs, incubators, government initiatives, and innovation festivals. The findings highlighted a range of support for start-ups in the country.
The quantitative research involved an online survey answered by ten Belgian student entrepreneurs between the ages of 18 and 30. This questionnaire aimed to identify the challenges encountered by student entrepreneurs and their specific support needs. It revealed that student entrepreneurs faced challenges related to customer acquisition, funding, time management, promotion, branding, and administrative aspects of their businesses.
The study confirmed that an assistance service tailored to student entrepreneurs has the potential to meet the demand, provided there is a significant added value and an effective communication strategy. It also established that the target audience for such a service consists of individuals aged 18 to 25 who can be reached through social networks.
In conclusion, this research contributes to the understanding of student entrepreneurship challenges and needs, opening opportunities for a more effective assistance. It suggests the importance of developing personalized support systems, justified pricing strategy, strategic promotion, and a focus on solving specific challenges. Future research is recommended to validate these findings through more extensive quantitative studies and concept testing.