Factors affecting customers' buying behaviour of solar power packs in Cameroon : The case of Parpar Solar Pro Cameroon
Efuelaka, Benard (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023102628015
https://urn.fi/URN:NBN:fi:amk-2023102628015
Tiivistelmä
The purpose of this research was to investigate factors affecting customers' buying behaviour of solar power packs in Cameroon. The company that was studied was Parpar Solar Pro Cameroon.
The data required for this study were gathered using two different methods by the researcher. There were primary (interviews and surveys) and secondary data collecting done. The secondary data collection process entailed desk research of previous studies conducted by other scholars on the issue of consumer purchasing behaviour and its impact on sales success. The exact amount of information was gathered from journals, business websites, textbooks, and the Internet. The dependent variable was customer buying behaviour while the independent variables comprised government subsidies, lower cost, promotions and advertisement, reliability, peer influence, Renewable Energy, product expertise and environmental awareness, and product knowledge. It was discovered that some factors such as reliability, cost reduction, government subsidies, and environmental awareness were seen to have a more significant impact on the customer purchasing behaviour of solar power packs in Cameroon. This explains why the factors having significant impact were used for recommendations to Solar Pro and other solar companies.
The data required for this study were gathered using two different methods by the researcher. There were primary (interviews and surveys) and secondary data collecting done. The secondary data collection process entailed desk research of previous studies conducted by other scholars on the issue of consumer purchasing behaviour and its impact on sales success. The exact amount of information was gathered from journals, business websites, textbooks, and the Internet. The dependent variable was customer buying behaviour while the independent variables comprised government subsidies, lower cost, promotions and advertisement, reliability, peer influence, Renewable Energy, product expertise and environmental awareness, and product knowledge. It was discovered that some factors such as reliability, cost reduction, government subsidies, and environmental awareness were seen to have a more significant impact on the customer purchasing behaviour of solar power packs in Cameroon. This explains why the factors having significant impact were used for recommendations to Solar Pro and other solar companies.