Marketing plan for Zump : A food delivery service in Pietarsaari
Islam, Mohammad Muhaiminul; Nahid, Mezbah Ahamad (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111029117
https://urn.fi/URN:NBN:fi:amk-2023111029117
Tiivistelmä
This thesis outlined a thorough marketing strategy for Zump, a Finnish food delivery service with office in Pietarsaari. Zump provides customers with a simple and practical option to purchase meals online and have them delivered from a number of neighbourhood restaurants. An analysis of the target market, marketing goals, marketing plans, execution and control strategies, and a budget make up the marketing strategy.
The target market and the rivals of Zump were identified through the market study. It analysed the marketplace's competitive landscape and market conditions, as well as customers' wants. Zump's target market is young adults between the ages of 18 and 30, according to the report. The marketing goals are to boost Zump's revenues by 10% of the total in the first year, boost customer loyalty by twenty percent, and boost market share by five percent. The marketing plan suggests a number of tactics to accomplish these goals, including building a solid brand identity, designing a successful digital marketing plan, taking part in local marketing campaigns, and designing a productive delivery system.
Timplementation and control procedures are intended to guarantee that the plans are carried out effectively and efficiently. These include establishing a web presence, utilizing digital marketing tools, developing a productive delivery method, and keeping track of client feedback.
Overall, an extensive marketing strategy is presented in this thesis for Zump in an effort to boost client retention, market share, and sales. To make sure the plan is successfully carried out, it includes effective tactics, implementation and control mechanisms, and a budget. It also has a backup strategy to pay for any unforeseen expenses.
The target market and the rivals of Zump were identified through the market study. It analysed the marketplace's competitive landscape and market conditions, as well as customers' wants. Zump's target market is young adults between the ages of 18 and 30, according to the report. The marketing goals are to boost Zump's revenues by 10% of the total in the first year, boost customer loyalty by twenty percent, and boost market share by five percent. The marketing plan suggests a number of tactics to accomplish these goals, including building a solid brand identity, designing a successful digital marketing plan, taking part in local marketing campaigns, and designing a productive delivery system.
Timplementation and control procedures are intended to guarantee that the plans are carried out effectively and efficiently. These include establishing a web presence, utilizing digital marketing tools, developing a productive delivery method, and keeping track of client feedback.
Overall, an extensive marketing strategy is presented in this thesis for Zump in an effort to boost client retention, market share, and sales. To make sure the plan is successfully carried out, it includes effective tactics, implementation and control mechanisms, and a budget. It also has a backup strategy to pay for any unforeseen expenses.