Strategy and performance of courier partners in Helsinki, Finland : Case of Wolt courier partners
Fogwe, Bless (2023)
2023
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https://urn.fi/URN:NBN:fi:amk-2023111129150
https://urn.fi/URN:NBN:fi:amk-2023111129150
Tiivistelmä
This study was aimed at identifying the strategies used and determining the performance of Wolt courier partners in the Helsinki Centre region. A quantitative and qualitative research method was used, where questionnaires with both open-ended and multiple-choice questions were shared electronically with 26 randomly selected Wolt courier partners in the Helsinki Centre, then the results were collected and evaluated.
The first chapter gives a general view of the food delivery and food delivery platforms and how courier partners operate as small-scale entrepreneurs. A review of theories that served as a foundation to back up the study made up the second chapter. The method used is explained in chapter three, and the research findings and results are presented in chapter four. The final chapter contains a summary, recommendations, the study's conclusion, and limitations.
It was seen from the findings that courier partners like any other entrepreneur put in place strategies that enable them to be performant in their activity. It was seen that Wolt courier partners in the Helsinki Centre region were making profits from making deliveries as over 50% of the respondents were making a profit of over 30%. It was understood that strategies like working during peak periods, accepting short-distance tasks, and accepting tasks with high delivery fees were the most proposed strategies by courier partners as most courier partners had an influence on their profit percentage.
The first chapter gives a general view of the food delivery and food delivery platforms and how courier partners operate as small-scale entrepreneurs. A review of theories that served as a foundation to back up the study made up the second chapter. The method used is explained in chapter three, and the research findings and results are presented in chapter four. The final chapter contains a summary, recommendations, the study's conclusion, and limitations.
It was seen from the findings that courier partners like any other entrepreneur put in place strategies that enable them to be performant in their activity. It was seen that Wolt courier partners in the Helsinki Centre region were making profits from making deliveries as over 50% of the respondents were making a profit of over 30%. It was understood that strategies like working during peak periods, accepting short-distance tasks, and accepting tasks with high delivery fees were the most proposed strategies by courier partners as most courier partners had an influence on their profit percentage.