How to make it as a band or artist in the 2020´s
Heikkilä, Markus (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111429370
https://urn.fi/URN:NBN:fi:amk-2023111429370
Tiivistelmä
The music business is a big business that keeps changing all the time. To be part of that business it is important to understand the changes that happen and to have the ability to adapt to those changes.
This is an investigative thesis and the aim of this research is to study the different aspects of the music industry and through colletcting theoretical and empirical data creating a solution for upcoming bands or artist to be able to apply the skillsets and knowledge needed to make it in the industry as it is in the current world.
The theory part includes an overview of the music industry of how it is currently, how consumer behaviour works, adjusting music to consumer behaviour and the event industry.
The empirical research was conducted using a quantitative method, the paltform used was google forms that was sent out to various groups of people of all backgrounds and ages.
The results were very informative and supported the theoretical part which combined gave very insightful ideas regarding how to create an income from the music and event industry.
For future recommendations, scientific information about the music industry can be difficult to come by but the event industry has a lot of information that can be accessed and useful.
This is an investigative thesis and the aim of this research is to study the different aspects of the music industry and through colletcting theoretical and empirical data creating a solution for upcoming bands or artist to be able to apply the skillsets and knowledge needed to make it in the industry as it is in the current world.
The theory part includes an overview of the music industry of how it is currently, how consumer behaviour works, adjusting music to consumer behaviour and the event industry.
The empirical research was conducted using a quantitative method, the paltform used was google forms that was sent out to various groups of people of all backgrounds and ages.
The results were very informative and supported the theoretical part which combined gave very insightful ideas regarding how to create an income from the music and event industry.
For future recommendations, scientific information about the music industry can be difficult to come by but the event industry has a lot of information that can be accessed and useful.