Bridging the gap : practical tools for proactive startup growth management
Waller, George (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111529543
https://urn.fi/URN:NBN:fi:amk-2023111529543
Tiivistelmä
This thesis delves into the challenges and strategies of scaling businesses, focusing primarily on SAAS providers while utilising Company A from the maritime logistics industry as a pivotal case study. The central objective is to develop a practical Growth Guide, a structured framework designed to facilitate growth assessment, identify areas in need of improvement, and guide companies toward successful expansion.
This study delves into Company A's inner workings, revealing valuable insights for businesses. A dedicated effort to grasp customer needs is evident, along with active feedback collection. Operational efficiency is a highlight, with resource-focused strategies and scalability planning. Strategic foresight and adaptability empower Company A, boosting its growth potential.
Strengths in pricing and customer lifetime value optimisation are evident, yet opportunities for formalised revenue growth plans and pricing experiments beckon. Ethical considerations underscore the study's methodology, safeguarding data, and research reliability, enriching the narrative of business growth.
In conclusion, this thesis encapsulates the essence of growth in the business world, emphasising the importance of ambition balanced with adaptability. It provides a roadmap for scaling companies, exemplified by Company A's journey. Scaling may be complex but armed with the insights and tools from this research, organisations can confidently navigate the path to growth, emerging stronger and more resilient.
This study delves into Company A's inner workings, revealing valuable insights for businesses. A dedicated effort to grasp customer needs is evident, along with active feedback collection. Operational efficiency is a highlight, with resource-focused strategies and scalability planning. Strategic foresight and adaptability empower Company A, boosting its growth potential.
Strengths in pricing and customer lifetime value optimisation are evident, yet opportunities for formalised revenue growth plans and pricing experiments beckon. Ethical considerations underscore the study's methodology, safeguarding data, and research reliability, enriching the narrative of business growth.
In conclusion, this thesis encapsulates the essence of growth in the business world, emphasising the importance of ambition balanced with adaptability. It provides a roadmap for scaling companies, exemplified by Company A's journey. Scaling may be complex but armed with the insights and tools from this research, organisations can confidently navigate the path to growth, emerging stronger and more resilient.