Impact of culture on global growth for startup projects : a comparative study of three countries: Egypt, Finland, and Saudi Arabia
Bata, Yasser (2023)
Bata, Yasser
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111729903
https://urn.fi/URN:NBN:fi:amk-2023111729903
Tiivistelmä
The globalization of business has brought about a pressing need for startups to navigate diverse cultural landscapes to ensure sustainable global growth. This thesis conducts a comparative study focusing on the Impact of Culture on Global Growth for Startup Projects in three distinct countries: Egypt, Finland, and Saudi Arabia. Leveraging cultural models by Geert Hofstede and Erin Meyer, this research explores how cultural dimensions shape various facets of startup operations and success.
In Egypt, a country with a rich history and high power distance, the study delves into how hierarchical structures, indirect communication, and the significance of personal relationships impact decision-making and trust-building in startup environments.
Moving to Finland, known for its individualistic and innovative culture, the thesis investigates how open communication, low uncertainty avoidance, and a long- term orientation create an environment conducive to startup success.
The study then shifts its focus to Saudi Arabia, characterized by high power distance and a culture deeply rooted in tradition. Here, the research explores the nuances of navigating hierarchical structures, high-context communication, and the importance of personal relationships in the context of startup growth.
Through a comprehensive analysis of these countries, this thesis aims to provide actionable insights and recommendations for startups aiming to expand internationally. The research emphasizes the importance of cultural adaptation, strategic alignment, and the cultivation of local partnerships in fostering successful global growth for startup projects. Ultimately, this study contributes to the broader understanding of the intricate interplay between culture and the global success of startups in an increasingly interconnected business landscape.
It is an abductive research where primary data is collected through interviews and questionnaires from focus groups consisting of 4 different startup companies operating between the three different markets. The duration of their work in the different markets ranges between 2 - 6 years.
In Egypt, a country with a rich history and high power distance, the study delves into how hierarchical structures, indirect communication, and the significance of personal relationships impact decision-making and trust-building in startup environments.
Moving to Finland, known for its individualistic and innovative culture, the thesis investigates how open communication, low uncertainty avoidance, and a long- term orientation create an environment conducive to startup success.
The study then shifts its focus to Saudi Arabia, characterized by high power distance and a culture deeply rooted in tradition. Here, the research explores the nuances of navigating hierarchical structures, high-context communication, and the importance of personal relationships in the context of startup growth.
Through a comprehensive analysis of these countries, this thesis aims to provide actionable insights and recommendations for startups aiming to expand internationally. The research emphasizes the importance of cultural adaptation, strategic alignment, and the cultivation of local partnerships in fostering successful global growth for startup projects. Ultimately, this study contributes to the broader understanding of the intricate interplay between culture and the global success of startups in an increasingly interconnected business landscape.
It is an abductive research where primary data is collected through interviews and questionnaires from focus groups consisting of 4 different startup companies operating between the three different markets. The duration of their work in the different markets ranges between 2 - 6 years.