The Influence of International Online Alcohol Orders and their Consequences on the Finnish Market
Rantanen, Irina (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112130777
https://urn.fi/URN:NBN:fi:amk-2023112130777
Tiivistelmä
This comprehensive thesis delves into the growing phenomenon of cross-border online alcohol purchases in Finland, unraveling its intricate implications for consumers and the local alcohol industry. Amidst the evolving landscape of global consumer behavior driven by cross-border online shopping, this study focuses on Finland's unique context.
The research aims to provide a nuanced understanding of cross-border alcohol purchases, enlightening policymakers, industry stakeholders, and consumers about the implications of this trend.
Data was gathered from 52 diverse participants using qualitative and quantitative research methods. Quantitative data from a structured online survey illuminated consumer attitudes, complemented by qualitative insights from thematic analysis. The study explored motivations, challenges, and gender dynamics in cross-border purchases.
The findings highlighted a complex landscape: lower prices and diverse product availability motivated cross-border purchases, counterbalanced by concerns about product quality, delivery reliability, and taxation complexities—a notable gender dynamic challenged existing stereotypes, reflecting evolving societal norms.
The study underscores the delicate balance between preserving consumer freedom and ensuring local business sustainability. Key influences were identified, including competitive pricing, streamlined regulations, and robust support for local enterprises. The research advocates for balanced policies, empowering consumers while fostering the resilience of the local alcohol industry.
This study offers a vital knowledge base for shaping future policies and market strategies within the Finnish alcohol industry. Its nuanced insights empower stakeholders to make informed decisions in the ever-evolving landscape of cross-border alcohol purchases. As a profound exploration of a significant societal and economic trend, this research enriches the discourse surrounding cross-border consumer behavior, contributing significantly to the comprehensive understanding of this vital aspect of modern globalized economies.
The research aims to provide a nuanced understanding of cross-border alcohol purchases, enlightening policymakers, industry stakeholders, and consumers about the implications of this trend.
Data was gathered from 52 diverse participants using qualitative and quantitative research methods. Quantitative data from a structured online survey illuminated consumer attitudes, complemented by qualitative insights from thematic analysis. The study explored motivations, challenges, and gender dynamics in cross-border purchases.
The findings highlighted a complex landscape: lower prices and diverse product availability motivated cross-border purchases, counterbalanced by concerns about product quality, delivery reliability, and taxation complexities—a notable gender dynamic challenged existing stereotypes, reflecting evolving societal norms.
The study underscores the delicate balance between preserving consumer freedom and ensuring local business sustainability. Key influences were identified, including competitive pricing, streamlined regulations, and robust support for local enterprises. The research advocates for balanced policies, empowering consumers while fostering the resilience of the local alcohol industry.
This study offers a vital knowledge base for shaping future policies and market strategies within the Finnish alcohol industry. Its nuanced insights empower stakeholders to make informed decisions in the ever-evolving landscape of cross-border alcohol purchases. As a profound exploration of a significant societal and economic trend, this research enriches the discourse surrounding cross-border consumer behavior, contributing significantly to the comprehensive understanding of this vital aspect of modern globalized economies.