Consumer Insights for Launching a Customized Diet Food Delivery Startup: A Survey-Based Study
Sajedi, Zahra (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112230898
https://urn.fi/URN:NBN:fi:amk-2023112230898
Tiivistelmä
This study evaluates a business idea, a customized diet food delivery service in Uusimaa, Finland by gathering insight from potential customers. It explores the development of a service that caters to individual dietary needs such as age, gender, allergies, and food restrictions.
The research objectives are developing a concept for customized diet food delivery service, investigating the preferences and interests of potential customers, and assessing the market viability within the Finnish market. Therefore, the demarcation of the study is Uusimaa, Finland.
In the theoretical framework of the thesis, the customized diet plan business idea, the role of consumer preferences, the value of health-consciousness trends, the Food delivery industry in Finland, and the Business Model Canvas for the business have been explored.
The study employs a survey-based data collection method. The survey was employed using the web questionnaire method. Non-probability sampling- convenience sampling- has been chosen as the sampling method. The survey examined the preferences and interests of twenty respondents who were professional working individuals as potential customers.
Results from the study show high demand for customized diet food delivery services among those interested in tailored meal plans. The findings prove the potential viability of the proposed business idea in the Ready-to-eat meals sector in Finland. The survey revealed that 75 per-cent of the respondents report having food restrictions. Additionally, when asked about their interest in personalized meal plans tailored to individual needs such as age, gender, and allergies, the great majority of the respondents expressed having food restrictions and had a strong interest in personalized meal plans.
The research objectives are developing a concept for customized diet food delivery service, investigating the preferences and interests of potential customers, and assessing the market viability within the Finnish market. Therefore, the demarcation of the study is Uusimaa, Finland.
In the theoretical framework of the thesis, the customized diet plan business idea, the role of consumer preferences, the value of health-consciousness trends, the Food delivery industry in Finland, and the Business Model Canvas for the business have been explored.
The study employs a survey-based data collection method. The survey was employed using the web questionnaire method. Non-probability sampling- convenience sampling- has been chosen as the sampling method. The survey examined the preferences and interests of twenty respondents who were professional working individuals as potential customers.
Results from the study show high demand for customized diet food delivery services among those interested in tailored meal plans. The findings prove the potential viability of the proposed business idea in the Ready-to-eat meals sector in Finland. The survey revealed that 75 per-cent of the respondents report having food restrictions. Additionally, when asked about their interest in personalized meal plans tailored to individual needs such as age, gender, and allergies, the great majority of the respondents expressed having food restrictions and had a strong interest in personalized meal plans.