Analysis of Regenerative Practices in the Hotel Industry in Finland

Abstract

Sustainability has recently gained significant importance in the hospitality industry. Many hotels and resorts have adopted sustainable practices such as energy efficiency, waste reduction and water conservation to minimize their environmental impact. However, it has become clear that these measures, while valuable, are not able to address the wider problems of environmental degradation and social inequality. This thesis aims to explore and analyze the significance and the transition towards regenerative thinking and regenerative practices in the context of the Hotel industry in Finland. It aims to foster a more holistic and regenerative approach to sustainability by identifying successful practices and evaluating their benefits, particularly benefiting hotels like Vuokatin Aateli. The content of the thesis includes the theoretical chapter including a literature review on sustainable and regenerative practices and their significance and benefits, a methodology section outlining the research approach and data collection methods, an overview of successful regenerative practices in hotels worldwide and an assessment of existing sustainable and regenerative practices in Finland with a focus on the case of Vuokatin Aateli. Through a comprehensive literature review, case studies of the hotels, and comparative analysis with international best practices, the study offers practical recommendations for Finnish hotels seeking to implement regenerative practices. By implementing these recommendations, hotels can not only reduce their environmental footprint but also actively contribute to the regeneration of local ecosystems and communities. In conclusion, this thesis aims to differentiate between sustainable and regenerative practices in the Finnish hotel industry, providing practical recommendations for hotels that can actively contribute to environmental and social regeneration while reducing their environmental impact.