Gamification and modern digital tools as the main methods of coffee truck business concept
Louhelainen, Iliya (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112431460
https://urn.fi/URN:NBN:fi:amk-2023112431460
Tiivistelmä
There is an array of existing coffee shops and cafes that operate both worldwide and locally. Different cafes have own unique concepts, offers and products. The topic of the report will be the new coffee shop concept that is being designed by me and my fellow business partners. The main purpose of the concept is to make coffee drinking as accessible as possible citywide. The aim of the concept is to design the experience of being able to enjoy the most wanted cof fee drinks from any part of the city, being able to track the closest coffee shop spot from the app, which will contain several other features that will cover many other elements that yet to be discussed further in the report.
As the part of the report, the purpose of the research is to analyze the concept from different aspects and angles, along with local competitors. The research will include the analysis of market and the industry in general, along with weaknesses and strengths which will later be discussed in depth in the report. Also, as the report will be product-oriented, the objective of the report is to map out a new service design, and to research and select the elements to be applied in designing new customer service experience by using new methods and tools of coffee service.
The research will also cover the aspects of coffee cultures, coffee culture backgrounds and Fin land as a coffee-culture as one of the most coffee-drinking countries. Studying coffee back grounds and companies tightly working in coffee business will allow to understand the market,tools, concepts and methods that have been used in the past until now in coffee service to customers. Also, it is highly important to understand customer experience formation from the theoretical perspective, referring to influential aspects of customer experience and strategies that have been applied in the past for creating memorable experiences of coffee service and in hospitality businesses. Quantitative research has been conducted by prewritten customer-aimed survey. The overall number of answers gathered for the survey is one hundred forty-four in total. The survey included ten questions. The answers allowed to identify the focus elements and the overall consumer behavior in the coffee shop industry.
As the report will be product-oriented and aimed for managing business, which would include people management, understanding key elements of supervisory and leadership skills will be one of the key aspects of the research, where organizing skills and people management skills will be researched and analyzed.
As the part of the report, the purpose of the research is to analyze the concept from different aspects and angles, along with local competitors. The research will include the analysis of market and the industry in general, along with weaknesses and strengths which will later be discussed in depth in the report. Also, as the report will be product-oriented, the objective of the report is to map out a new service design, and to research and select the elements to be applied in designing new customer service experience by using new methods and tools of coffee service.
The research will also cover the aspects of coffee cultures, coffee culture backgrounds and Fin land as a coffee-culture as one of the most coffee-drinking countries. Studying coffee back grounds and companies tightly working in coffee business will allow to understand the market,tools, concepts and methods that have been used in the past until now in coffee service to customers. Also, it is highly important to understand customer experience formation from the theoretical perspective, referring to influential aspects of customer experience and strategies that have been applied in the past for creating memorable experiences of coffee service and in hospitality businesses. Quantitative research has been conducted by prewritten customer-aimed survey. The overall number of answers gathered for the survey is one hundred forty-four in total. The survey included ten questions. The answers allowed to identify the focus elements and the overall consumer behavior in the coffee shop industry.
As the report will be product-oriented and aimed for managing business, which would include people management, understanding key elements of supervisory and leadership skills will be one of the key aspects of the research, where organizing skills and people management skills will be researched and analyzed.