Consumer perception of Nike green business strategy and implementation of profitable and sustainable products
Asghar, Muhammad (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112431473
https://urn.fi/URN:NBN:fi:amk-2023112431473
Tiivistelmä
Technological advancements, advanced research, and industrial growth have significantly contribute to human success. These developments, including automation and mass production, have improved the quality of our lives. The introduction of new and innovative services has simplified the living patterns. However, they have also posed challenges in terms of unsustainability, global warming, the accumulation of non-recyclable materials, and the destruction of nature in the global environment. It is crucial to address these issues by transitioning to more organic and recyclable materials, embracing modularity, green solutions, and the circular economy.
Leading players in the manufacturing industry are now actively working towards more sustainable production methods and adopting organic and green materials. However, this shift brings challenges related to the extensive production process and the resulting increase in product costs. These companies need to reach out to their customers to foster understanding and create a bridge for collaboration towards environmental sustainability.
In this study, Nike is chosen as a globally recognized manufacturer with a widespread market presence. A research survey is conducted to analyse Nike's approach to sustainability. Specifically, consumers' perception is evaluated about Nike's green business strategy and the implementation of profitable and sustainable products. This thesis provides valuable insights for Nike and similar industries to gauge the level of consumer understanding regarding their sustainability goals and the recognition of their efforts. The findings also offer useful information to strengthen the manufacturer-customer relationship and enhance profitability while advancing towards sustainability goals.
Leading players in the manufacturing industry are now actively working towards more sustainable production methods and adopting organic and green materials. However, this shift brings challenges related to the extensive production process and the resulting increase in product costs. These companies need to reach out to their customers to foster understanding and create a bridge for collaboration towards environmental sustainability.
In this study, Nike is chosen as a globally recognized manufacturer with a widespread market presence. A research survey is conducted to analyse Nike's approach to sustainability. Specifically, consumers' perception is evaluated about Nike's green business strategy and the implementation of profitable and sustainable products. This thesis provides valuable insights for Nike and similar industries to gauge the level of consumer understanding regarding their sustainability goals and the recognition of their efforts. The findings also offer useful information to strengthen the manufacturer-customer relationship and enhance profitability while advancing towards sustainability goals.